# What does a nonprofit CRM look like in 2021?

- Link: https://fundraising.co.uk/2021/01/27/what-does-a-nonprofit-crm-look-like-in-2021/
- Published: 2021-01-27T17:23:59+00:00
- Author: Howard Lake

**What does a nonprofit CRM look like in 2021? Lianne McGrory, Country Manager at
Salesforce.org, talks with UK Fundraising’s Howard Lake about what charities expect
and need from a CRM. **

A 360 degree view and understanding of supporters, security, combination of data
sources, remote access (particularly during 2020 and the rapid move to working remotely)
have been essential for many organisations for some time. McGrory explains how Salesforce.
org offers these and more, and how it works with and supports charities small and
large with a flexible range of services, including how fundraising and impact might
be better linked.

The interview includes a short session from Dreamforce 2020 in which Nicola Tallett,
then Director of Engagement at Oxfam, explains how the charity makes the most of
[Salesforce.or](http://www.salesforce.org)g’s Nonprofit Cloud.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 

 * **[Tips on getting started with a new CRM project – with Heather Black & Julia Whitehead](https://fundraising.co.uk/2021/01/29/tips-on-getting-started-with-a-new-crm-project-with-heather-black-julia-whitehead/)**(
   29 January 2021)
 * **[Salesforce reaches half a billion dollars in all-time giving](https://fundraising.co.uk/2022/04/25/salesforce-reaches-half-a-billion-dollars-in-all-time-giving/)**(
   25 April 2022)
 * **[Salesforce ditches .org on social, moving all content to main accounts](https://fundraising.co.uk/2023/05/05/salesforce-ditches-org-on-social-moving-all-content-to-main-accounts/)**(
   5 May 2023)