# How Lemonade’s Giveback programme brings social good from insurance

- Link: https://fundraising.co.uk/2021/01/27/how-lemonades-giveback-programme-brings-social-good-from-insurance/
- Published: 2021-01-27T18:28:06+00:00
- Author: Howard Lake

**Lemonade is an insurance company with a difference. It is a certified B Corporation
that has built a social good function into the way it does business. Nina Rauch 
explains how the Lemonade Giveback programme works.**

[Nina Rauch](http://twitter.com/nina_zahavah) is Social Impact coordinator at Lemonade.
She tells UK Fundraising’s Howard Lake about the B Corp’s approach to business and
its rapidly growing Giveback programme.

The New York-based contents and liability insurance company provides homeowners,
renters, and pet owners with insurance “powered by AI, behavioural economics, and
driven by social good.” In fact, it states that it aims to “transform insurance 
from a necessary evil into a social good”.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Once a year, Lemonade adds up the unclaimed money left from policy holders payments
and then gives back up to 40% of the unclaimed money to the nonprofit that the policyholder
chose.

Nina explains how quickly this sum is growing each year.

A certified B Corps is a business that balances purpose and profit. They are legally
required to consider the impact of their decisions on their workers, customers, 
suppliers, community, and the environment.

Lemonade.com is expanding within Europe and is already active in Germany and the
Netherlands.

You can find out more about [Lemonade’s Giveback programme](https://www.lemonade.com/de/en/giveback).

## WATCH: Nina Rauch on Lemonade’s Giveback programme