# Hovis® Best of Both donates loaves to Fareshare for families in food poverty

- Link: https://fundraising.co.uk/2021/01/25/hovis-best-both-donates-loaves-fareshare/
- Published: 2021-01-25T19:10:00+00:00
- Author: Howard Lake

**Hovis® Best of Both commits to donating additional loaves to help make 5 million
sandwiches for families living in food poverty in 2021**

 * Hovis has committed to donate additional loaves to FareShare to help make a further
   5 million meals in 2021 for families living in poverty –specifically its Best
   of Both with added vitamin D to help support children’s immune system.
 * The 2021 pledge is in addition to the 2.5 million sandwiches they donated in 
   2020.
     
 * The UK’s iconic 135-year old bakery brand commits to doubling their donations
   of loaves to charities through FareShare in 2021.
     
 * The additional loaves will be the Hovis Best of Both recipe which is now rich
   in Vitamin D to help support the immune system[1].

**Monday 25 January 2021**: Amidst many consumer challenges over Free School Meals,
Hovis® Best of Both® has committed to increasing its support for families living
in food poverty by donating an additional 250,000 loaves. This is enough bread to
make an additional 2.5 million sandwiches in 2021 on top of the annual donation 
of 250,000 loaves from the brand. The bread is being donated in partnership with
the charity FareShare, the UK’s longest running food redistribution charity, which,
along with Hovis, also supports the [Marcus Rashford](https://fundraising.co.uk/2021/05/26/marcus-rashford-is-the-youngest-person-to-lead-the-sunday-times-giving-list/)
Child Food Poverty Taskforce. In 2020, Hovis donated 250,000 loaves from across 
their range – providing enough slices for 2.5m sandwiches to those families living
in food poverty.

Not only has Hovis committed to increasing its bread donations to create 2.5 million
additional sandwiches in 2021, but it has also promised that its donations will 
be of Best of Both, one of its longest standing product ranges that has just re-
launched with a new recipe. The new Best of Both is rich in Vitamin D which helps
to support the immune system [1].

## Advertisement

Health and immunity remain at the front of minds and the benefits of Vitamin D are
believed to be even wider than just maintaining bone and muscle health and helping
the normal function of immune systems. As such, Public Health England (PHE) has 
set out a recommended daily intake for Vitamin D1 of 10 micrograms[2].

Hovis Best of Both is rich in Vitamin D, which helps to support the immune system1,
a source of fibre and protein, rich in calcium to maintain normal teeth and bones[
3] and is also low in fat and sugar. Just two slices of this new and delicious loaf
contain at least a third of your daily recommended Vitamin D and calcium intakes.

Nina Shanahan, Head of Marketing, said “With the figures for child food poverty 
increasing, we’re committed to continuing the work we are doing with FareShare and
the Taskforce to tackle food poverty. We are pleased to increase our support not
only to provide tasty bread but to provide more bread that has nutritional ingredients
such as Vitamin D.”

**Marcus Rashford MBE** said:

> “Hovis’ commitment to supporting those children most affected by hunger is the
> reason I invited them to join the Child Food Poverty Taskforce. The active steps
> Hovis has taken to help cover deficits with great quality product is brilliant
> and I can’t thank them enough. The inclusion of Vitamin D into the product also
> guarantees children are getting the vital nutrients they need.”

**Lindsay Boswell**, CEO FareShare, said:

> “Huge thanks must go to Hovis who have stepped up to support vulnerable communities
> across the country with bread, at a really challenging time. This donation is 
> very welcome and FareShare will be distributing these loaves to the many thousands
> of charities across the UK that remain open to provide a lifeline to those most
> vulnerable communities throughout 2021.”