# New digital platform raises microdonations from social media posts

- Link: https://fundraising.co.uk/2021/01/14/new-digital-platform-raises-microdonations-from-social-media-posts/
- Published: 2021-01-14T09:34:40+00:00
- Author: Melanie May

**A new platform in the UK is raising funds for good causes by monetising social
media posts into microdonations.**

 

[GoPoolit](http://tracking.vuelio.co.uk/tracking/click?d=1LMi3sgPPuuSwDyG_sxSZznJvQg4vi8FYNNnYsJRYlVVEVQoeaDbz2gpuVSwPG2F9EoprU_8PQupciuf0GecaWXoWum1VXBzVuURxz1_giaAPJ6EA1G6YtxGaEmD9D-SGw2)
was founded in the UK during lockdown by fundraising professionals to provide a 
new income stream for charities through social media.

## Advertisement

 

Instead of prompting users to post ‘asks’ and lobby for funds on behalf of charities,
GoPoolit users are encouraged to use the GoPoolit app or website to share posts 
over their usual social media networks and nominate a charity to benefit.

 

 

 

 

Instead of a ‘like’, their friends, family and followers on GoPoolit have the option
of giving (or ‘pooling’) between 1-10p to that post, and therefore the charity it
supports. The more viral users go, the more opportunity to raise microdonations.
Users can nominate a different charity for each post if they want to.

 

There are currently around 50 charities to choose from on the platform, from Greenpeace
and SOS Children’s Villages to smaller grassroots organisations, with more being
added everyday. People can ask GoPoolit to include causes, and charities themselves
can contact GoPoolit and request that they are added.

 

There is no upfront cost for charities to join the platform, but GoPoolit does have
a service charge when funds are withdrawn to help it cover costs. Funds can be withdrawn
however at any time.

 

Matt Turner, Director of Communications for GoPoolit, said:

 

> “Imagine if every post you ever made on Facebook or Twitter could be monetised
> into micro-donations for a cause you care deeply about. In the months and years
> to come, we are confident that GoPoolit will become a part of millions of people’s
> everyday lives – and joining today means you’ll be able to say that you were there
> from the start. Sometimes, the smallest gestures can collectively have the biggest
> impact.”