# 4 snippets of agency news, from new appointments to new launches

- Link: https://fundraising.co.uk/2020/12/30/4-snippets-agency-news-new-appointments-new-launches/
- Published: 2020-12-30T10:05:15+00:00
- Author: Melanie May

**From WPNC Digital helping the Royal British Legion with this year’s Poppy Appeal,
to Kidscan’s appointment of CTI Digital, and the launch of new fundraising consultancy
Consultanci, here’s a short round up of some of the agency news of the last couple
of months.**

 

 

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![](https://wfay6x.infiniteuploads.cloud/2020/12/remembrance-day-3811394_1280-1.
jpg)

 

#### WPNC Digital helps 2020 Poppy Appeal handle significant increase in online donations

 

[WPNC Digital](https://wpnc.agency/) supported The Royal British Legion’s [2020 Poppy Appeal](https://poppyappeal20.britishlegion.org.uk/),
handling 20 times more online donations than in 2019.

 

The agency handled the online donation funnels for the charity. This included stress-
testing the funnels to ensure they continued to work efficiently during an anticipated
major increase in supporter activity.

 

This year, supporters could also donate via QR codes on the charity’s posters in
outlets such as its corporate partner Sainsbury’s, with the code linking directly
to goDonate, WPNC’s donation platform.

 

As well as receiving 20 times more online donations than last year, the 2020 Poppy
Appeal also saw than 13,500 online donations an hour on Remembrance Sunday itself.

 

Gillian Baxter, Head of Supporter Acquisition at The Royal British Legion, commented:

 

> “We needed to adapt the Poppy Appeal significantly this year and develop initiatives
> for people to still be able to support and obtain a poppy to display. Online donations
> were crucial to the Appeal and have surpassed our expectations. WPNC has capably
> and efficiently handled our requirements, ensuring the sites were optimised, stable
> and closely monitored.”

 

 

 

![Vaughan Thomas](https://wfay6x.infiniteuploads.cloud/2020/12/Screen-Shot-2020-
12-21-at-11.37.23.png)

 

#### Fundraising consultancy Consultanci launches

 

A fundraising consultancy has launched with the aim of helping charities recover
from the impact of Covid-19.

 

[Consultanci](http://www.consultanci.com) is a multi-discipline agency with consultants
possessing experience in multiple aspects of fundraising from face-to-face to trust
and grants and corporate sponsorship. The team also has in-depth knowledge of data
compliance, digital marketing and public relations to offer a comprehensive support
package to its clients.

 

The fundraising agency is the creation of Vaughan Thomas (pictured), who previously
held the position of Managing Director for face-to-face specialists Personal Fundraising
Services. During his seven years in the position, the company recruited more than
150,000 new supporters a year across regular giving, lottery and sponsorship campaigns,
raising millions of pounds for UK charities in the process.

 

Thomas commented:

 

> “Consultanci was created for one simple purpose: to provide comprehensive fundraising
> support to charities and help create a more robust, resilient sector.”

 

 

 

![Kidscan](https://wfay6x.infiniteuploads.cloud/2020/12/kidscan-LinkedIn_Launch.
jpg)

 

#### CTI Digital appointed to manage Kidscan’s digital advertising

 

Children’s cancer charity [Kidscan](https://kidscan.org.uk/) has appointed [CTI Digital](https://www.ctidigital.com/)
to manage the strategy and delivery of its digital advertising.

 

To create a more stable and predictable future for its research into childhood cancers,
the charity has appointed CTI Digital to manage the advertising strategy and delivery
of both grant funding and the charities advertising marketing budget.

 

37% of Kidscan’s funding currently comes from digital channels.

 

CTI Digital is developing and managing digital advertising campaigns for Kidscan
to raise awareness of the issues surrounding childhood cancer and the research being
undertaken. Campaigns will also encourage the public to fundraise, make a donation,
and to register as volunteers.

 

Kirsty Leigh, Head of Operations & Marketing at Kidscan said:

 

> “The charity sector is extremely saturated and because of limited funding during
> Covid, online donations have become more essential, but also more difficult to
> generate, than ever before.”
> “Sharing our message and research gives hope to children around the country so
> it’s very much a team effort in what we do. Because of this, I’m pleased about
> the way CTI has already become an extension of our marketing team and transformed
> our digital reach.”

 

 

 

> On Wednesday night REAL won the Business Culture award for Best Culture at a Small
> Organisation (<250 staff). Thank you to our charity clients & REAL Family for 
> making REAL the award winning company that it is! [#BusinessCulture](https://twitter.com/hashtag/BusinessCulture?src=hash&ref_src=twsrc%5Etfw)
> [#CSR](https://twitter.com/hashtag/CSR?src=hash&ref_src=twsrc%5Etfw) [#Purpose](https://twitter.com/hashtag/Purpose?src=hash&ref_src=twsrc%5Etfw)
> [#REALFundraising](https://twitter.com/hashtag/REALFundraising?src=hash&ref_src=twsrc%5Etfw)
> [#Values](https://twitter.com/hashtag/Values?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/qyMM7rFty7](https://t.co/qyMM7rFty7)
> — REAL Fundraising | B Corp (@RealFundraising) [November 27, 2020](https://twitter.com/RealFundraising/status/1332411899850465281?ref_src=twsrc%5Etfw)

 

 

 

#### REAL Fundraising a winner at 2020’s Business Culture Awards

 

[REAL Fundraising](https://www.realfundraising.org/), the face-to-face fundraising
company, has been awarded Best Business Culture – Small Business (250 employees)
at the Business Culture Awards 2020.

 

REAL Fundraising was a finalist in 4 categories. Best use of Brand, Purpose & values,
Best use of Corporate Social Responsibility, Culture in a Crisis and Small Business
Culture. Being highly commended in the Brand, Purpose & Values category.

 

Managing Director, Client Services, Liam McEntegart said:

 

> “After being Highly Commended for Small Business Culture in 2019, to go one better
> and win the Small Organisation Award really makes us proud. Nothing means more
> to us that being recognised for our core values of Respect, Ethics, Activism &
> Love and our driving mission to use business as a force for good. Congratulations
> to all the category finalists for being committed to small business culture. Lastly
> a huge thank you to our inspirational REAL Family members and charity clients.”

 * **[Cut the clutter on off-the-page fundraising](https://fundraising.co.uk/2011/04/27/cut-clutter-offthepage-fundraising/)**(
   27 April 2011)
 * **[School children invited to design a charity logo](https://fundraising.co.uk/2011/06/09/school-children-invited-design-charity-logo/)**(
   9 June 2011)
 * **[99designs offers free design work to 12 charities](https://fundraising.co.uk/2013/12/12/99designs-offers-free-design-work-12-charities/)**(
   12 December 2013)
