# More great charity Christmas appeal films: the round up part 3

- Link: https://fundraising.co.uk/2020/12/17/more-great-charity-christmas-appeal-films-round-up-part-3/
- Published: 2020-12-17T08:40:30+00:00
- Author: Melanie May

**A range of approaches has been taken in this next set of charity Christmas appeal
films, from case studies of people helped, to direct personal messages from charity
staff, animation, and all out celebrity fests.**
 

#### Leonard Cheshire

[Leonard Cheshire](http://www.leonardcheshire.org/possibility) is tackling societal
attitudes to disabled people in its new campaign, Possibility with Disability. The
ad launches this week alongside digital, social and DRTV.  It features three disabled
actors fighting to live, learn and earn, demonstrating what’s possible. A voiceover
explains that while pain, confusion and struggle can be experienced, it’s actually
the way in which the world sees disabled people that represents the ‘real problem’.

By contrast, the characters are then shown thriving in these environments, with 
Leonard Cheshire supporting them to ‘live’, ‘learn’ and ‘earn’ to their full potential.
The ad closes with the actors asking viewers directly, “Can you see the possibility
beyond my disability?” Viewers are invited to support Leonard Cheshire by texting‘
YES’ to 70773 to donate £5 or visiting the website.
  

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_[Video at https://www.youtube.com/watch?v=HLKrdOIjA3U no longer available]_

#### Barnardo’s

To celebrate its long-running Kidsmas campaign, [Barnardo’s](https://www.barnardos.org.uk/)
has released a special video compilation featuring celebrity supporters, Barnardo’s
employees and children singing a ‘home style’ rendition of Jingle Bells!  As part
of the campaign video, celebrities including ITV daytime presenter Alison Hammond,
_I’m a Celebrity 2020_ contestant Hollie Arnold, as well as _EastEnders_ Actress
Natalie Cassidy, _Virgin Radio_ Presenter, Kate Lawler, _TOWIE _starlet Georgia 
Kousoulou, Radio DJ Katie Thistleton, as well as Sooty and Sweep (along with puppeteer
Richard Cadell), have come together to sing the Christmas classic, alongside Barnardo’s
staff members and children supporters.

The video appeals to viewers to host their own socially distanced Kidsmas Party 
in aid of Barnardo’s, so that the charity can continue to give vulnerable children
a happier Christmas and a brighter future.
  

_[Video at www.youtube.com/watch?v=SxulcLwfybM no longer available]_

#### The Big Issue

[The Big Issue](https://www.bigissue.com/) has launched its first ever Christmas
Appeal film to help raise awareness of the need for support for its network of magazine
vendors who are facing hardship this winter. The film features the fond recollections
of Big issue vendor Martin McKenzie has of his customers before the pandemic and
contrasts it with the far emptier streets that he faces when out selling the magazine
in present times. It also features a voiceover from Christopher Eccleston, who is
a long-term supporter of the organisation, having first appeared on the cover of
the magazine in 1996, and who was recently appointed a Big Issue Brand Ambassador.

The voiceover is by Big Issue vendor Martin McKenzie, and Christopher Eccleston 
ends the film asking people to support the organisation and its vendors at a time
of crisis.

The film is showing across Big Issue social channels, digital and website and asks
the audience to support The Big Christmas Appeal by making a one-off or regular 
donation, or by subscribing in print or digital.
 

SEE ALSO:

 * **[Charity Christmas appeal films 2020: the round-up – part one](https://fundraising.co.uk/2020/11/23/charity-christmas-appeal-films-2020-the-round-up-part-one/)(
   23 November 2020)**
 * **[Charity Christmas appeal films 2020: the round-up – part two](https://fundraising.co.uk/2022/12/08/charity-christmas-appeal-films-part-2/)(
   8 December 2020)**

 

#### UCLH Charity

[UCLH Charity](https://www.uclhcharity.org.uk/donate/christmas-2020) is focusing
on its frontline staff in its Christmas appeal with its film showing them at work
during Covid, supporting patients in its hospital. The film thanks everyone for 
their support, and wishes them a healthy, happy festive season. It also asks people
to donate £5, £10 or £25 to support staff and patient care this Christmas.
  

#### RSPCA

With this having been a challenging year for everyone, this year’s [RSPCA](https://www.rspca.org.uk/getinvolved/donate/christmas)
Christmas film tells the story of how our relationships with our pets can help combat
loneliness. It features a lonely man on his own, and a dog being rescued by the 
RSPCA, showing the man then adopting the dog and showing his family his new friend
over a Christmas video call. It asks people to #JoinTheRescue and help the charity
rescue more unwanted pets this Christmas.
  

#### The Genesis Trust

Bath-based [Genesis Trust](https://genesistrust.org.uk/) is asking people to consider
making a gift to the charity this Christmas to help its clients, who are homeless
and vulnerable people in the city who visit its Lifeline Centre ‘live their lives
with hope’. The message comes from Peter Heywood, Founder and Chair of Trustees.

#### Changing Faces

The Changing Faces [Christmas Appeal 2020](https://www.changingfaces.org.uk/campaign/christmas-appeal-2020)
focuses on the story of Ela and her family. Ela was born with a bilateral cleft 
lip and soft palate and received support from the charity when she started to question
why she looked different to other people. Changing Faces is asking people to donate
to help it support more children with visible differences.
  

#### Action for Children

[Action for Children](https://secretsanta.actionforchildren.org.uk/) is asking people
to be a Secret Santa for a vulnerable child with more families than ever struggling
to make ends meet this year. The film shows a girl telling the story of three children
and their Christmases without support and asks people to step in and answer their
Christmas wishes.
 

#### Hestia

This year, home has not been a safe place for everyone. During lockdown, there was
a 40 per cent increase in people trying to access Hestia’s domestic abuse refuges.

The charity’s Christmas appeal video highlights what children in refuges are asking
for this Christmas. For the first week of December all donations made to the campaign
were doubled as part of [The Big Give campaign](https://fundraising.co.uk/2020/12/10/the-big-give-christmas-challenge-2020-raises-over-20million-in-one-week/).

 * **[Inclusive carol which aims to break down barriers to raise funds for GOSH charity](https://fundraising.co.uk/2021/12/23/inclusive-carol-aims-to-break-down-barriers-raise-funds-for-gosh-charity/)(
   23 December 2021)**
 * **[Charity Christmas 2019 appeals: the video round-up](https://fundraising.co.uk/2019/11/26/charity-christmas-2019-appeals-the-video-round-up/)(
   26 November 2019)**
 * **[Daily Telegraph announces four charity Christmas appeal beneficiaries](https://fundraising.co.uk/2009/11/20/daily-telegraph-announces-four-charity-christmas-appeal-beneficiaries/)(
   20 November 2009)**
