# UK charities unite to launch the #RoundupsPennyAppeal

- Link: https://fundraising.co.uk/2020/12/08/uk-charities-unite-to-launch-the-roundupspennyappeal/
- Published: 2020-12-08T16:02:28+00:00
- Author: Melanie May

**A group of UK charities have joined forces to create the #RoundupsPennyAppeal,
which asks the public to donate digital pennies as they spend with the Roundups 
app.**

[CLIC Sargent](https://www.clicsargent.org.uk/), [Blue Cross,](https://www.bluecross.org.uk/)
[Lymphoma Action](https://lymphoma-action.org.uk/) and the [National Emergencies Trust](https://nationalemergenciestrust.org.uk/)
are among more than 20 charities forming the alliance with [Roundups](https://www.roundups.org)
to create the video campaign encouraging people to sign up to the app.
 

 Roundups is an app that links with a bank card, rounds up payments and donates
the difference to a chosen charity as the card’s owner spends. Donors can round 
transactions up to as little as 10p and set a weekly cap on their donations. The
app also lets donors track the impact of their donations as they go.

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![RoundUps in action](https://wfay6x.infiniteuploads.cloud/2022/01/Roundups-in-action.
png)

RoundUps in action

The **#RoundupsPennyAppeal **comes as charities face an anticipated [£12.4 billion shortfall](https://fundraising.co.uk/2020/06/19/charities-face-12-4bn-shortfall-in-income-for-year/)
caused by Covid-19.

Sarah Thorn, Community and Partnerships Manager at Lymphoma Action said:

> “Coronavirus has led to an unprecedented demand for our services, and we are busier
> than ever in supporting people affected by a lymphoma diagnosis… We are delighted
> to be a part of this campaign and to provide our supporters with innovative ways
> to get involved with Lymphoma Action. This is especially important at this challenging
> time when our revenue has been impacted by the cancellation of events and fundraising
> activities which bring in a large percentage of our income. Funds raised through
> digital platforms like Roundups will help safeguard our services and support our
> work.”

Sean Donnelly, Co-Founder of Roundups, also commented:

> “We know that many people are facing financial difficulties at the moment and 
> so donating to charity has understandably fallen down the priority list. Hopefully
> people will view Roundups as a way of supporting the sector without breaking the
> bank. It is designed so that you can donate small amounts that you won’t miss 
> personally but, collectively, will make a big difference.”

Charities interested in joining the #RoundupsPennyAppeal can contact Roundups at
[he***@******ps.org](https://fundraising.co.uk/2020/12/08/uk-charities-unite-to-launch-the-roundupspennyappeal/he***@******ps.org).

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