# Miss out on TV & help in your community instead, campaign asks

- Link: https://fundraising.co.uk/2020/11/17/miss-out-on-tv-help-in-your-community-instead-campaign-asks/
- Published: 2020-11-17T08:30:58+00:00
- Author: Melanie May

**ITV and The National Lottery are encouraging the public to miss an episode of 
their favourite ITV show to help their community in a new campaign.**

 

The ‘Miss Out to Help Out’ campaign has been created in partnership with ITV, STV,
The National Lottery and [The National Lottery Community Fund](https://www.tnlcommunityfund.org.uk/).

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The advert, voiced by Dermot O’Leary, premiered on Saturday and will run for three
weeks. In it, he asks viewers to “simply miss an episode of their favourite show
and use that time to help in their community” demonstrating how small acts of kindness
can go a long way.

 

 

 

https://twitter.com/TNLUK/status/1327714237515489280

 

 

 

There is a wide range of activity people could get involved with. For those looking
for ideas, a dedicated site, [MissOutToHelpOut.com](https://www.missouttohelpout.com/help-out/volunteer)
provides hints and tips on how to get started. It also lists a range of voluntary
opportunities across the UK, including virtual volunteering for those currently 
unable to leave the house.

 

Faiza Khan MBE, Director of Engagement and Insight at The National Lottery Community
Fund, said:

 

> “People who give up their time to help their communities and make things happen
> are incredibly important. Small acts of kindness are needed now more than ever
> as we all adapt to profound changes during the Covid-19 pandemic. I hope, through
> this campaign, more people will be inspired to lend a helping hand in communities
> across the UK.”

 * **[Charities urged to get involved in Volunteers’ Week 2021 & say thank you](https://fundraising.co.uk/2021/05/04/charities-urged-to-get-involved-in-volunteers-week-2021-say-thank-you/)**(
   4 May 2021)
 * **[CHAS becomes first UK achiever of new Investing in Volunteers standard](https://fundraising.co.uk/2021/05/07/chas-becomes-first-uk-achiever-of-new-investing-in-volunteers-standard/)**(
   7 May 2021)
 * **[241 organisations receive Queen’s Award for Voluntary Service](https://fundraising.co.uk/2021/06/02/241-organisations-receive-queens-award-for-voluntary-service/)**(
   2 June 2021)