# New edition of Major Gift Fundraising from SPMfundessentials

- Link: https://fundraising.co.uk/2020/10/21/new-edition-of-major-gift-fundraising-from-spmfundessentials/
- Published: 2020-10-21T10:21:17+01:00
- Author: Howard Lake

**Specialist fundraising publisher SPMfundessentials has published a new edition
of its guide ‘Major Gift Fundraising’.**

 

The book, written by Peter Maple and James K Myers, guides the reader through the
essential elements – and potential pitfalls – of soliciting large gifts for charitable
causes. It is part of the [Charity First Series](https://www.spmfundessentials.org/about-us/)
of guides to various fundraising disciplines.

## Advertisement

 

The authors examine the skills and processes required to identify and ask major 
donors for a substantial gift. They cover ask individuals, trusts and foundations,
and companies.

 

The process usually takes time, of course. As they point out: “If you ask for money
too soon you’ll get advice. If you ask for advice and listen to it and respond appropriately,
in the fullness of time you’ll probably get money.”

 

Topics covered include:

 

 * Researching potential major donors
 * Practicalities of making the ask
 * Gift acceptance policies
 * Tax efficient giving
 * Legacies
 * Cross-border donors
 * Types of grantmaker
 * The Code of Fundraising Practice

 

**Peter Maple** is senior philanthropy academic fellow and researcher at St Mary’s
and London South Bank Universities and was previously on the editorial board of 
the leading journal Voluntary Sector Review. 

 

**James Myers** founded the European Association for Philanthropy and Giving, a 
not-for-profit membership body that brings charities, legal advisers and financial
intermediaries together for more effective and efficient philanthropy, and is now
known as Philanthropy Impact. He is also a partner of Social Partnership Marketing
LLP.

 

[C Tom Davis](https://www.gre.ac.uk/people/rep/faculty-of-business/mr-c-tom-davis),
Teaching Fellow, Department of Marketing, Events and Tourism at the University of
Greenwich, described the title as “a very useful book for anyone seeking to learn
the fundamentals of major gift fundraising in one sitting!”

 

He added: “It is this constantly changing world that Major Gift Fundraising seeks
to navigate, and it does so very well, by providing just enough to understand the
dimensions of each topic, but not too much to throw out what is a good balance

 

of advice and information.”

 

[Major Gift Fundraising](https://www.spmfundessentials.org/publications/major-gift-fundraising/)
by Peter Maple and James K Myers is available in PDF for £8.50. Sample content can
be downloaded for free.

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