# Work for Good to double donations in #SmallBusinessStar Christmas campaign

- Link: https://fundraising.co.uk/2020/10/20/work-for-good-to-double-donations-in-smallbusinessstar-christmas-campaign/
- Published: 2020-10-20T16:06:50+01:00
- Author: Howard Lake

**Fundraising platform Work for Good has launched the #SmallBusinessStar match funding
campaign to enable small businesses to raise funds for UK charities through their
Christmas sales.**

 

Charities taking part already include WWF-UK, YoungMinds and Tommy’s as well as 
smaller organisations such as The Mintridge Foundation and Herefordshire Mind.

## Advertisement

 

 

 

## Up to £500 donation per business

 

Work for Good will double donations raised from the sales of products and services
by participating small business **up to £500** per business. The matched giving 
will run from 1 December 2020 until 31 December, or until the match funds run out.

 

Despite the challenges of the coronavirus, [Work for Good](http://www.workforgood.co.uk)
reports over 300 small businesses pledging and donating over £450,000 to charity
via its giving platform from April to September 2020.

 

Veronica Bamford-Deane, Managing Director of Work for Good said: “Small businesses,
like charities, have been struck hard by Covid-19 and will be looking ahead to Christmas
as an opportunity to engage their customers and clients and regain some of their
lost sales whilst being able to make a positive difference.

 

“Donating to a charity through their business sales is a sustainable and simple 
way for businesses to make a tangible impact and the #SmallBusinessStar campaign
is a way to say thank you to the small business community for their support.”

 

Charities are also being encouraged to use the campaign as an opportunity to build
long-term relationships with their small business supporters and see them as advocates
as well as donors. Charities can download a campaign support toolkit to help them
do this.

 

 

 

> In December [@workforgooduk](https://twitter.com/workforgooduk?ref_src=twsrc%5Etfw)
> is running its [#SmallBusinessStar](https://twitter.com/hashtag/SmallBusinessStar?src=hash&ref_src=twsrc%5Etfw)
> match funding campaign 🌟
> They'll match up to £500 per business which donates 
> to charity during December. [https://t.co/DDaGD5yxIU](https://t.co/DDaGD5yxIU)
> [#shopsmall](https://twitter.com/hashtag/shopsmall?src=hash&ref_src=twsrc%5Etfw)
> [#shoplocal](https://twitter.com/hashtag/shoplocal?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/VgK301oUpO](https://t.co/VgK301oUpO)
> — Howard Lake (@howardlake) [October 20, 2020](https://twitter.com/howardlake/status/1318567626730315778?ref_src=twsrc%5Etfw)

 

 

 

## Commercial Participation Agreement

 

Part of Work for Good’s service to small businesses is to make donating to charity
as a business a simpler process. For example, it handles the (digital) creation 
of the Commercial Participation Agreement that is necessary when a business pledges
to donate to charity through the sales of their products or services and publicise
their giving.

 * **[Charities invited to apply for new round of UK Aid Match](https://fundraising.co.uk/2020/11/04/charities-invited-to-apply-for-new-round-of-uk-aid-match/)**(
   4 November 2020)
 * **[Christmas Double Matched Day sees 10 local charities raise over £155K in 24 hours](https://fundraising.co.uk/2020/12/21/christmas-double-matched-day-sees-10-local-charities-raise-over-155k-in-24-hours/)**(
   21 December 2020)
 * **[Applications open for Champions for Children summer campaign](https://fundraising.co.uk/2021/02/19/applications-open-champions-children-summer-campaign/)**(
   19 February 2021)

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