# M&S brings back Shwopping in support of Oxfam

- Link: https://fundraising.co.uk/2020/10/14/ms-brings-back-shwopping-in-support-of-oxfam/
- Published: 2020-10-14T09:09:42+01:00
- Author: Howard Lake

**Marks and Spencer has reopened Shwopping, its clothes recycling scheme in partnership
with Oxfam. Paused in March as the coronavirus pandemic hit, Shwopping has been 
available in 287 M&S stores since 1 October.**

Since it was launched in 2008 [Shwopping](https://www.marksandspencer.com/c/plan-a-shwopping)
has enabled customers to recycled 35 million clothing items, and raised nearly £
23 million for Oxfam.

Taking advantage of a rise in wardrobe clear-outs during lockdown, M&S once again
welcomes customers donating unwanted clothes, shoes, bras and accessories of any
brand or condition. All clothing items that customers donate are:

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 * sent to Oxfam to be resold in one of its shops or online
 * reused via its social enterprise in Senegal
 * or recycled into new materials, which are used by businesses such as M&S’s mattress
   filling.

In line with government guidelines, M&S is quarantining all donated items for 48
hours before sending them onto Oxfam.
 

 **SEE ALSO: [M&S and Oxfam launch online Shwop Shop selling celeb fashion](https://fundraising.co.uk/2016/09/05/ms-oxfam-launch-online-shwop-shop-selling-celeb-fashion/)(
5 September 2016)**

 
Carmel McQuaid, Head of Sustainable Business for M&S, said: “At M&S, our goal 
is to source all our products with care and ensure nothing we make goes to waste.
We want our customers to be confident that the clothes they buy at M&S are made 
to last, but if they finish wearing their old favourites, we make it easy to give
them a new purpose through Shwopping. It’s a brilliant programme that many of our
customers rely on as they shop with us for new staples—and now more than ever it’s
perfect for those who have been decluttering.”

Fee Gilfeather, Head of Audience & Strategic Planning at Oxfam, added:  

“We are delighted that M&S, which shares Oxfam’s sustainability ambitions, is bringing
back Shwopping to its stores. Shwopping is designed to make it easy for customers
and the general public to donate unwanted garments to Oxfam via M&S stores and helps
to extend the lifecycle of clothes and reduce the number of items of clothing going
to landfill. The return of Shwop drops to M&S stores means that there are more ways
for people to donate to Oxfam and support our work fighting poverty and helping 
vulnerable communities around the world.”
 

## From 2014: the ‘Love, Mum’ Shwopping campaign

![Joanna Lumley, Zoe Ball and Abbey Clancy join forces to launch the new 'Love, 
Mum' Shwopping campaign](https://wfay6x.infiniteuploads.cloud/2022/11/Joanna-Lumley-
Abbey-Clancy-and-Zoe-Ball-join-forces.jpg)

Joanna Lumley, Zoe Ball and Abbey Clancy join forces to launch the new ‘Love, Mum’
Shwopping campaign a new initiative from Marks & Spencer and Oxfam to raise money
for mothers in poverty across the globe. Marks & Spencer’s, Marble Arch, London

![Joanna Lumley launches new 'Love Mum Shwopping' campaign](https://wfay6x.infiniteuploads.
cloud/2022/11/Joanna-Lumley-launches-new-Love-Mum-Shwopping-campaign.jpg)

Joanna Lumley, Zoe Ball and Abbey Clancy join forces to launch the new ‘Love, Mum’
Shwopping campaign a new initiative from Marks & Spencer and Oxfam to raise money
for mothers in poverty across the globe. Marks & Spencer’s, Marble Arch, London

 * **[M&S and Oxfam launch online Shwop Shop selling celebrity fashion](https://fundraising.co.uk/2016/09/05/ms-oxfam-launch-online-shwop-shop-selling-celeb-fashion/)(
   5 September 2016)**