# nfpSynergy monitor shows proportion giving sank to record low this summer

- Link: https://fundraising.co.uk/2020/09/25/nfpsynergy-monitor-shows-proportiong-iving-sank-to-record-low-this-summer/
- Published: 2020-09-25T08:23:55+01:00
- Author: Melanie May

**The percentage of people donating dropped over the summer, according to nfpSynergy’s
latest Charity Awareness Monitor, with 54% of people questioned in August saying
they had given in the last three months – a 15% fall from the previous quarter.**

 

This is the lowest level ever recorded by nfpSynergy, with the 45-54 age bracket
seeing the biggest drop. The AB social group however saw the lowest drop, with 70%
saying they had given in the previous three months, down from 79% in the previous
period.

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28% overall also said they had given less in last 12 months than previous years –
again a record low.

 

Regular giving however has held up according to nfpSynergy’s data, with 22% saying
they have a direct debit or standing order, and 18% via a charity website, with 
membership up slightly at 15%.

 

Buying from and giving to charity shops was also down. 27% bought something from
a charity shop in August, falling from 44% in January, while a third donated to 
a charity shop, down from 47% at the beginning of the year.

 

However, 63% of the public believe charities should continue to fundraise, while
17% of donors expect to give more to charity in the next 12 months, compared to 
12% who expect to give less.

 

nfpSynergy surveys a representative sample of the UK general public – 1,000 adults,
aged 16+ for its Charity Awareness Monitor research. A blog on the findings is available
on [the nfpSynergy site](https://nfpsynergy.net/blog/percentage-general-public-giving-to-charity-record-low).

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