# Benchmarking tool launches to support sector’s Covid recovery

- Link: https://fundraising.co.uk/2020/09/23/benchmarking-tool-launches-to-support-sectors-covid-recovery/
- Published: 2020-09-23T10:00:24+01:00
- Author: Melanie May

**A quarterly benchmarking tool is launching to track the impact of Covid-19 and
the sector’s recovery, and provide guidance on how to respond and rebuild.**

 

Put together by [Open](http://opencreates.com/) and [Freestyle Marketing](https://www.freestylemarketing.co.uk/),
who are also behind Charity Benchmarks, the Covid-19 Impact Monitor will give leaders
insights into the effect of Covid-19 on fundraising and how to rebuild fundraising
activity.

## Advertisement

 

They said:

 

> “Fundraisers are being asked to reforecast or even restructure when none of us
> have lived or experienced a time like this before.
> “With the Covid-19 Impact Monitor we want to help decision making by delivering
> concise, focused reports giving clear comparisons between fundraising programmes
> as well as a view on the expectations for the future – on a quarterly basis.”

 

The Covid-19 Impact Monitor will compare KPIs for each quarter of 2020 and beyond
with the corresponding quarter of the previous year, allowing organisers to see 
the impact of Covid-19 and track the sector’s recovery. Participants will receive
detailed, fully illustrated reports for quarters 1-3 in November 2020, and then 
an additional report for quarter 4 in January 2021.

 

As well as tracking performance on a quarterly basis, organisers will talk to fundraising
leaders and practitioners at all levels across the sector to understand how they
see both the immediate challenges and the longer-term implications of the current
situation. These findings will be published alongside the data to prompt discussion,
share knowledge and add a further dimension to the report as well as further support
for the charity sector.

 

Looking across a range of fundraising types – from cash giving and retail to corporate
and statutory funding – the report will focus on the key metrics leaders need to
understand performance, including:

 

 * Revenues
 * Fundraising costs
 * Supporter volumes
 * Recruitment performance and CPA
 * Retention rates
 * Staffing levels and resource

 

It will also collate and analyse more qualitative data including:

 

 * Fundraising plans and priorities
 * Targets and confidence levels
 * Fears for the future
 * Innovation and diversification
 * Team function, culture and morale
 * Ideas and attitudes at exec and trustee level

 

Participation in the Covid-19 Impact Monitor costs £5,000 (exc. VAT). Chartered 
Institute of Fundraising members can access a discounted rate of £3,450 (exc. VAT).
To take part in the survey, a charity representative with oversight of all fundraising
activity (typically head or director of fundraising) should contact [ma*********@*********es.com](https://fundraising.co.uk/2020/09/23/benchmarking-tool-launches-to-support-sectors-covid-recovery/ma*********@*********es.com)
or al***@*******************co.uk before 30 September. Surveys should be completed
by mid-October with the first reports returned to participants in December.

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