# Legacy Foresight invites charities to join new research project

- Link: https://fundraising.co.uk/2020/07/23/legacy-foresight-invites-charities-to-join-new-research-project/
- Published: 2020-07-23T09:00:46+01:00
- Author: Melanie May

**Legacy Foresight is inviting charities to join its next In-memory Insight research
project: Adapting to the in-memory landscape after the pandemic. **

 

The emphasis will be on the impact on the in-memory giving landscape over the next
one to three years, on providing practical ideas about what to do next, and looking
at the challenges and opportunities charities will face.

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The programme will start in autumn 2020, and will:

 

 * Examine how in-memory supporters and fundraisers have adapted to the new environment
 * Identify new trends likely to have lasting impact on remembrance and in-memory
   giving
 * Outline what a charity’s role can be in providing opportunities to give as part
   of the grieving process and the implications for resources and support
 * Reflect on what the experience teaches us about new ideas or new ways of connecting
   with in-memory donors in the future
 * Develop ideas on longer-term trends, aiming to identify new forms of remembrance
   that may become part of the future in-memory landscape and new ways of connecting
   with tomorrow’s in-memory donors

 

Since the [In-Memory Insight programme](https://www.legacyforesight.co.uk/research/in-memory-insight/)
started ten years ago, over eighty charities and hospices have taken part.

 

Tish Ley, In-Memory Engagement Manager at Guide Dogs, said:

 

> “Since Guide Dogs became a member of In-Memory Insight, our annual in-memory income
> has almost doubled. This is a direct result of implementing a new strategy and
> supporter journey, building on the lessons the research provided.”
> “In-Memory Insight provides a strong foundation for in-memory giving for all charities.
> It is a catalyst for larger charities to commit time and space to grow giving.
> Fundraisers at smaller charities can take away simple ideas, implement them and
> have an immediate impact.”

 

Anyone interested in finding out more is invited to get in touch with [Caroline Waters,](https://fundraising.co.uk/2020/07/23/legacy-foresight-invites-charities-to-join-new-research-project/c.******@****************co.uk?subject=I)
and the research proposal can also be downloaded from [Legacy Foresight’s website](http://www.legacyforesight.co.uk).

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