# Donorfy adds facility to manage Facebook and Instagram fundraising

- Link: https://fundraising.co.uk/2020/07/13/donorfy-adds-facility-to-managing-facebook-and-instagram-fundraising/
- Published: 2020-07-13T16:01:13+01:00
- Author: Howard Lake

**Donorfy, the cloud-based CRM for fundraisers, now has a function that lets a charity
take control and make more of Facebook’s giving and fundraising tools.**

 

Donorfy’s Facebook Giving Tools integration provides tools to import fundraising
data from Facebook, so that charities can communicate with their Facebook fundraisers
and donors.

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Facebook’s giving features have raised over $3 billion worldwide since their [launch in 2015](https://fundraising.co.uk/2016/05/19/facebook-sets-sights-fundraising/)
and extended them to [UK and Ireland charities in September 2017](https://fundraising.co.uk/2017/09/13/facebook-extends-fundraising-tools-uk-ireland-charities/).

 

Facebook’s fundraising tools enable both charities and individuals to fundraise.
They can place ‘donate’ buttons on their page, posts and videos, and in the [case of Instagram](https://fundraising.co.uk/2019/07/30/now-uk-charities-can-use-instagram-donation-stickers/)
they can place ‘donate’ stickers.

 

Birthday Fundraisers are the most popular use. Facebook users can create them to
mark their birthday and invite friends and family to mark the occasion by donating
to their chosen charity.

 

All Facebook fundraising donations are passed in full to the charities by Facebook.
It does not charge for the tools.

 

## Donorfy’s Facebook giving tools

 

Donorfy’s co-founded and CEO Robin Fisk says that “the solution takes minutes to
set up”.

 

Its features include:

 

 * Easily track and manage Facebook donors, donations, buttons and fundraisers in
   one place
 * Post encouraging messages on fundraisers’ walls, with links to data entry forms
   where they can provide more contact info and opt into communications
 * Monitor progress against fundraising goals for fundraisers and buttons
 * Assign donations to campaigns, funds and departments according to the fundraiser
   or donate button used

 

 

 

![donorfy's Facebook integration](https://wfay6x.infiniteuploads.cloud/2020/07/donorfy-
facebook-integration-fundraisers-and-buttons.png)

_Donorfy’s integration with page fundraisers and donate buttons_

 

 

 

[Donorfy’s Facebook tools](https://donorfy.com/facebook-giving-tools) can be used‘
standalone’ alongside a charity’s existing CRM. Organisations who already use Donorfy
for their CRM get the tools included by default.

 

Pricing starts at **free** for up to 5oo contacts. The paid-for professional plan
provides extra features such as:

 

 * Gift Aid claiming
 * integration with finance systems including Xero.

 

 

 

## Integrations with third party tools

 

![Donorfy's integration with Facebook fundraising tools](https://wfay6x.infiniteuploads.
cloud/2020/07/donorfy-facebook-integration.png)

Donorfy integrates with individuals’ fundraising pages

 

 

 

Released in 2015, Donorfy has from the start integrated with popular digital services
used by charities, including JustGiving, Stripe, GoCardless, Mailchimp and Eventbrite.

 

Fisk explained why Donorfy had added Facebook’s fundraising tools to this suite 
of integrations.

 

He said:

 

> “Facebook fundraising is a huge opportunity for charities to leverage the power
> of the social network for good. But until now the data has been hard to get to,
> let alone use for the purpose of building fruitful relationships with fundraisers
> and donors. Donorfy now makes it possible for any organisation to manage their
> growing army of fundraisers and donors.”

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