# Frugi opens Happy Childhood Fund offering up to £5,000 per project

- Link: https://fundraising.co.uk/2020/06/23/frugi-opens-happy-childhood-fund-offering-up-to-5000-per-project/
- Published: 2020-06-23T09:09:36+01:00
- Author: Melanie May

**Ethical and organic baby and children’s clothing company Frugi has launched the
Happy Childhood Fund: an initiative aimed at helping improve the lives of vulnerable
children living in poverty throughout the UK.**

 

The fund will be ongoing, and offers up to £5,000 per project.

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[Frugi](http://www.welovefrugi.com) is encouraging UK registered charities working
with children and communities in any of three following areas to apply: hunger, 
shelter, and nature.

 

The areas represent the core elements of Frugi’s main mission statement, and it 
is looking for grass roots charities of any size to apply, with it seeking to fund
projects in their entirety rather than running costs. Applications will open four
times throughout the year and will last for three weeks each time.

 

CEO Hugo Adams commented:

 

> “I am extremely excited to announce the launch of our Happy Childhood Fund at 
> this precarious time. It goes without saying that many children and families have
> been put under a lot of strain these past few months.  By aligning our goals and
> combining funds with many other worthwhile charities all over the country, Frugi
> can make a bigger impact in helping many vulnerable children lead better, happier
> lives.”

 

Charities can apply through a Survey Monkey form at [www.welovefrugi.com/bigchange](http://www.welovefrugi.com/bigchange)
and the first deadline is 8 July.

 

Founded in Cornwall in 2004, Frugi already donates 1% of its turnover to charity
every year through its Little Clothes BIG Change project. To date, it has given 
more than £600,000 to good causes. At the end of this financial year in June, Frugi
will also be donating an additional £140,000 to charity for the past year.  This
amount will be divided and shared amongst its charity partners, including The Cornwall
Wildlife Trust, Chance for Childhood and Little Life Savers.

 

 

 

## WATCH: Helene Weston on Frugi’s Happy Childhood Fund

 

https://www.instagram.com/tv/CCBSX0iH2qx/

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