# App launches to help people take on global issues through individual action

- Link: https://fundraising.co.uk/2020/06/22/app-launches-to-help-people-take-on-global-issues-through-individual-action/
- Published: 2020-06-22T09:00:06+01:00
- Author: Melanie May

**A group of more than 50 volunteers led by a pair of siblings will launch a non-
profit interactive app on 1 July that aims to educate, inspire and empower users
to tackle global issues through individual action.**

 

Lizzie Elgar, a recent Cambridge graduate currently on furlough and her brother 
James, a computer science student at Bristol, wanted to develop an app that would
bring complex world problems closer to individuals, and help them realise that they
can make a difference.

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[now-u](https://now-u.com/) is designed to educate people on a wide range of problems
related to human rights, welfare and the environment. Users will be invited to participate
in regular individual actions, and to set challenges for influencers, companies 
and governments. These actions, which are the key part of each monthly campaign,
will include signing petitions and open letters, pledging behavioural changes, sharing
campaigns on social media, fundraising, and donating time or money to a cause.

 

 

 

 

 

 

There will be different campaigns each month with the first to focus on problems
exacerbated by the pandemic such as domestic abuse in the UK, refugee welfare and
resettlement in Europe and water, sanitation and hygiene in low- and middle-income
countries.

 

The app will be available for download from ​1 July o​n the App Store and Google
Play Store.

 

Lizzie Elgar commented:

 

> “People can often feel overwhelmed by large-scale problems and powerless to help.
> But all of us have huge power to drive change. The global tragedy of the coronavirus
> pandemic has highlighted people’s willingness to help others at their times of
> need. This is where now-u comes in: by combining the small actions of each of 
> us, the now-u community can play a huge part in driving positive change.”

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