# Use this crisis to spur your professional development

- Link: https://fundraising.co.uk/2020/06/21/use-this-crisis-to-spur-your-professional-development/
- Published: 2020-06-21T20:36:52+01:00
- Author: Howard Lake

**Fundraising, like almost all professions across the globe, is currently in crisis-
management mode. Charities are rushing to respond to urgent new requests for support
or simply trying to remain financially viable to deal with existing priorities.**

 

People working in charities are desperately trying to adapt to new ways of working
involving children, makeshift office furniture, and video conferencing. Who remembers
that infamous BBC interview with Dr Robert Kelly in 2017 where his children burst
into the room? That kind of thing is repeated every day at the moment as a rite 
of passage for all virtual meeting participants.

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In our new, uncertain world fundraisers know that the work they do is more important
than ever, and we must quickly adapt to new techniques and strategies for engaging
with our supporters both in the short and long term. There are also fundraisers 
who are currently on furlough to help ensure their organisation’s survival and feeling
frustrated that they are unable to get on with their jobs.

 

With the urgent, always-on focus to do our best, we often forget about ourselves.
Although no one can forecast the future, every possible scenario about post Covid-
19 suggests that the world will never be the same. Therefore, this is a perfect 
time to evaluate our own skills and invest in some much-overdue personal development.
If the world is going to be in a constant state of change, we owe it to ourselves
to be in a continual process of learning and improvement.

 

Here are a few short- and long-term ideas to make the most of developing yourself,
whether you are looking to develop in your current role or pivot into a new one.

 

 

 

## Focus on professional networking

 

Some of the best thought leadership on fundraising comes from fellow fundraisers
posting content online on places such as LinkedIn and Twitter. This is an ideal 
time to widen your exposure to people working in fundraising but perhaps from slightly
outside your usual circles of influence. For example, healthcare fundraisers might
learn new ideas from education fundraisers, and vice versa.

 

Be wary of information overload from everyone posting tips on any topic. Follow 
interesting people on LinkedIn, build lists of fundraising thought leaders on Twitter.
Curate content that will help you navigate the coming months.

 

In the absence of in-person conferences, take the chance to make contact with people
and start conversations online. Who knows where they might lead? Connect with people,
engage with posts and build informal networks of support. Since everything has moved
exclusively online, it is easier than ever to reach people.

 

Miss those regular meetings with your peers? Consider setting up a weekly or monthly
Zoom morning tea with fundraisers in your network to keep your connections strong
and learn how other professionals are navigating today’s fundraising landscape.

 

## Build your profile

 

Those looking to make a move in the short – or medium-term will benefit from building
up a profile to let people know your skillset and differentiate yourself in the 
sector. This can start with a thorough appraisal of your skills and achievements.
How few of us ever record our training and achievements as we go? Take some time
to look back and review what you have learned over the past few years. Get your 
CV up to date; even if you have no intention of moving jobs it is a useful exercise
to identify your strengths and areas for improvement.

 

Take time to ask others for input about your qualities. This could be a simple Q&
A with your colleagues and friends, a 360-degree review, or a HBDI questionnaire
or equivalent. Identify and (ideally) invest in a professional coach. While coaching
conversations are often best in-person, much can be gained online at relatively 
low cost.

 

Leaders can build or improve upon coaching behaviours with their teams. Working 
from home has already necessitated a different type of communication with colleagues.

 

One positive aspect of uncertainty is that we are more receptive to new ideas and
ways of working. Investing in your management style and trying new ideas will reap
rewards further

 

down the line, as long as you don’t take tips from streaming old episodes of The
Office.

 

 

 

## Learn, qualify, certify

 

The fundraising profession is vital to the success of so many charities in the UK
and yet it is often taken for granted. Bad fundraising can impact on funds raised
or, at worst, lead to

 

ethical or criminal repercussions. Graduates are now looking to fundraising as a
career and there are a growing number of formal fundraising qualifications to support
people as they

 

grow in the profession.

 

It’s worth considering putting some money aside each month to invest in your own
development. Increased emphasis on reducing costs will force fundraising leaders
to evaluate training budgets and redeploy funds to areas of greatest value. Annual
conferences and in-person training events are not currently possible, but there 
is a wealth of virtual training opportunities for free, plus a growing number of
paid-for resources that provide deeper levels of engagement.

 

This may be a good time to undertake qualifications, particularly if you are furloughed.
Individuals may also consider a formal recognition of their expertise, such as becoming
a

 

Certified Fund Raising Executive (CFRE). This global fundraising certification, 
for those with more than three years’ professional experience in the sector, demonstrates
that CFREs have

 

participated in a deep array of fundraising education offerings, raised funds, and
are continually committed to best practice and ethics.

 

Pursuing a qualification takes time and a financial commitment, but it represents
a sound investment in your future and can make you a stand-out candidate on your
next job search.

 

The UK is taking its first tentative steps out of lockdown and there may yet be 
more difficulties ahead. As fundraisers, we owe it to ourselves to build resilience,
learn from one another, and prepare to face whatever challenges and opportunities
may come our way.

 

It is also nothing less than the charities we work for deserve, as the work they
do will undoubtedly be more important than ever in the coming years.

 

 

 

_By [**Phillip Rothwell**](https://www.linkedin.com/in/philliprothwell/), CFRE_

 * **[Dusting yourself off after a career setback](https://fundraising.co.uk/2021/02/10/dusting-yourself-off-after-a-career-setback/)**(
   10 February 2021)
 * **[200+ charity people told me how they got their first job in the sector. Here’s what I learnt.](https://fundraising.co.uk/2021/02/18/200-charity-people-told-me-how-they-got-their-first-job-in-the-sector-heres-what-i-learnt/)**(
   18 February 2021)
 * **[Nonprofit network launches set of behaviours to support organisational development](https://fundraising.co.uk/2021/04/21/nonprofit-network-launches-set-of-behaviours-to-support-organisational-development/)**(
   21 April 2021)

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