# Centre for Philanthropy launches free fundraising course online

- Link: https://fundraising.co.uk/2020/05/28/centre-for-philanthropy-launches-free-fundraising-course-online/
- Published: 2020-05-28T09:50:57+01:00
- Author: Melanie May

**The University of Kent’s Centre for Philanthropy is aiming to help small charities,
non-profit organisations, and community and volunteer-led groups fundraise more 
effectively with a new, free,**** online course.**

The course, ‘[How to Fundraise: A Guide to Fundraising for Non-Fundraisers’](https://www.futurelearn.com/courses/fundraising-for-non-fundraisers),
is a MOOC (Massive Open Online Course). It goes live online on 8 June 2020 and people
can sign up now.

Over the course of three weeks, it will help individuals design sustainable fundraising
strategies using insights from evidence-based research on the motivations behind
donor giving, and develop skills in fundraising management along with an understanding
of the resource and finance required to support the long-term fundraising goals 
of their organisation.

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Topics covered include:

 * Why and how people give to charity, as well as other sources of voluntary funding
   and how to access it.
 * How emotional and socially sensitive fundraising facilitates effective giving
   to your organisation.
 * Preparing your organisation or group to fundraise effectively – establishing 
   how much time and money you will need and who will need to be involved.
 * Creating and communicating your own fundraising story.
 * Receiving donations and looking after your donors well.
 * Developing a sustainable, long-term fundraising plan suited to your needs.

Dr Lesley Alborough, Research Fellow at the [Centre for Philanthropy](https://research.kent.ac.uk/philanthropy/),
said:

> “As many charities, community groups and non-profit organisations look to recover
> from the additional financial challenges presented during the Covid-19 pandemic,
> this MOOC will provide essential advice and guidance to help them get back on 
> track with fundraising. The best fundraising strategies emotionally and socially
> resonate with donors, volunteers and staff alike and we aim to help more organisations
> identify how to engage with their individual supporters.”

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