# Third of donors giving more during lockdown

- Link: https://fundraising.co.uk/2020/05/18/third-of-donors-giving-more-during-lockdown/
- Published: 2020-05-18T08:45:12+01:00
- Author: Melanie May

**A third of people who have supported a charity during lockdown have donated more
money than usual while 15% are volunteering more of their time, according to a report
from Opinium.**

The report, [How do charities adapt to the impact of Covid-19](https://www.opinium.co.uk/how-do-charities-adapt-to-the-impact-of-covid-19/),
looks at how consumers are supporting charities at this time, and includes a number
of recommendations.

[Opinium](https://www.opinium.co.uk/) found that UK adults are continuing to support
charities at this time, with half (51%) donating in the last month, and one in five(
19%) having donated to specific coronavirus emergency appeals.

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Animals (18%), specific diseases (18%), poverty (16%) local services (16%) and homelessness(
14%) now make up the top five causes. Pre-Covid-19, the top five was: specific diseases,
animals, children, emergency search, and mental health.

 

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Other findings include:

 

 * 23% of those continuing to support charities are providing one-off or occasional
   donations (23%) with 10% setting up regular donations
 * One in ten (12%) have donated to a fundraiser and 11% have donated goods.
 * A fifth (20%) of those who have supported a charity during lockdown say they 
   have donated more goods than they usually would.
 * 12% of those donating more than usual currently say they will donate more money
   to charity when things start to return to normality
 * Personal awareness for personal difficulties and experiences of community has
   increased during Covid-19

 

The most popular way of supporting a charity to raise money is buying an item (40%),
while doing individual runs or bike rides rather than large organised runs are also
popular with 39% daying they love or like this, as are online pub quizzes (30%) 
and online fundraisers on behalf of someone that has passed away (26%).

Kate Whiffen, Senior Research Manager at Opinium Research commented:

> “Charities are currently going through some challenging times due to Covid-19.
> These challenges are likely to remain for some time, as it’s unlikely society 
> will return to full normality anytime soon. Therefore knowing how charities can
> adapt and move forward in these times is key. We have heard some very positive
> stories from the public as to what makes them support more now and what would 
> do in the future, but it’s the challenge of communicating and educating the long
> term impact Covid-19 will have on the charity sector and learning from new initiatives
> that have been successful that would work in the future.”

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