# 5 steps to keep your fundraising team motivated

- Link: https://fundraising.co.uk/2020/05/12/5-steps-to-keep-your-fundraising-team-motivated/
- Published: 2020-05-12T10:05:44+01:00
- Author: Howard Lake

**Fundraising at the moment is hard but has never been more essential. Your fundraising
team might be feeling anxious, discouraged or isolated. You can help them stay engaged
and motivated by taking these five steps.**

 

## 1. Be available

![Woman at laptop on a desk](https://wfay6x.infiniteuploads.cloud/2020/05/1.-AdobeStock_336113894.
jpg)

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Establish regular check-in calls to ensure your team members don’t feel isolated.
Use video calls and virtual meetings, not emails, to build a real connection. When
you do have to focus on a piece of work, show this on your calendar, but let people
know you are available before and afterwards for any questions. Help your team members
stay connected with the cause.

Remind them of the impact of their fundraising work. Or can they do anything directly
to support frontline work? Remember to treat them as individuals. We are all having
different responses to the current situation. Try to tap into their individual motivations.
A boost in morale or tapping into their sense of purpose might work for some, whilst
others may appreciate a listening ear more.

 

## 2. Establish expectations

![Laptop, phone and notebook on a desk](https://wfay6x.infiniteuploads.cloud/2020/
05/2.-Jessica-Lewis-Pexels.com_.jpg)

 

Some of your team might have a lot more work to do, some might have to change their
priorities, others might be moving roles

entirely. Help them set short and medium-term goals. What can they achieve this 
week or this month? What can wait? Link this work to your team’s long-term goals.
Your overarching purpose hasn’t changed and shouldn’t be forgotten.

If your team member is now balancing home working with caring responsibilities, 
ensure they are being realistic and setting themselves a manageable workload. This
is a marathon not a sprint, and we all need to avoid burn-out.

 

## 3. Encourage creativity

Ask your team to create new ideas on how to engage supporters, how to thank supporters,
how to share the impact of their donations and also how to check out if the supporters
themselves are ok.

In virtual team meetings create an environment where everybody feels they can make
suggestions. Some of the ideas might really work – we all know the benefits of strengthening
relationships and that supporters will respond if we ask them nicely. By involving
the team, you are showing they are needed and the creative process itself boosts
motivation and ownership.

 

## 4. Manage anxieties

![Woman looking out of a window](https://wfay6x.infiniteuploads.cloud/2020/05/4.-
Photo-by-Juan-Pablo-Serrano-Arenas-from-Pexels.jpg)

 

Your team members could have very real concerns about your organisation, your team,
the work or their role. If allowed to build these quiet anxieties can become real
stressors. Share as much information and facts as you can verbally with your team.
You might be under a lot of pressure, but make sure you don’t pass on your stressors.

Be open to your team member’s concerns. Help them distinguish what we know from 
what we don’t, what we can control and what we can’t. Being open and focusing on
facts will ensure people feel trusted and valued.

 

## 5. Give praise

![Happy woman sitting at a desk with a laptop](https://wfay6x.infiniteuploads.cloud/
2020/05/5.-Photo-by-Christina-Morillo-from-Pexels.jpg)

 

Praise and recognition are even more important during times of challenge. Verbally
thank people for their hard work, their ideas or the results they are creating. 
Or send positive feedback through an email they can re-read and keep. Or ask your
manager to thank your team member. This will not only raise their visibility but
also show they are valued by the wider organisation.

To address the challenges we are facing now, we really need our teams to be motivated.
But it is understandable that motivation will dip. Following the steps above will
enable you to help people feel engaged and appreciated and have the motivation to
stay focussed and continue to move forward.

 

_On 4th June The Management Centre is running its online learning session on ‘[Building resilience and regaining motivation during challenge and change](https://www.managementcentre.co.uk/training-programmes/online-learning-resilience/)‘._

 

![Charlotte Scott](https://wfay6x.infiniteuploads.cloud/2020/05/charlotte-scott.
jpg)

_**Charlotte Scott** is a Director of The Management Centre (=mc) and specialises
in the development of teams, leadership and strategy. She has over 20 years’ experience
working in the non-profit sector. Before joining =mc she worked for Plan International
__and World Animal Protection leading a global team. Her =mc customers include many
well-known organisations such as Macmillan, Mind, CRUK, WWF, Royal Shakespeare Company
and Save the Children International._

 

![Jules Bellingham](https://wfay6x.infiniteuploads.cloud/2020/05/jules-bellingham.
jpg)

_**Jules Bellingham** is a Senior Partner Consultant at The Management Centre (=
mc). She specialises in fundraising, presentation skills and leadership development.
She spent nine years working in the commercial world before becoming Deputy Director
of __Fundraising & Marketing at one of the UK’s largest children’s charities, Action
for Children. Her =mc customers include Marie Curie, Prince’s Trust, Greenpeace 
and Care International._

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