# The 2.6 Challenge raises over £5 million on opening day

- Link: https://fundraising.co.uk/2020/04/27/the-2-6-challenge-raises-over-5m-on-opening-day/
- Published: 2020-04-27T09:53:21+01:00
- Author: Melanie May

**The 2.6 Challenge raised over £5 million on its opening day yesterday (26 April)–
the day this year’s London Marathon was due to have taken place.**

The challenge event was [launched earlier this month](https://fundraising.co.uk/2020/04/16/mass-participation-event-organisers-unite-for-uk-charities-2-6-challenge/)
by mass participation event organisers including parkrun, London Landmarks, Virgin
Sport and London Marathon Events** **to support the charities that would have benefitted
from the London Marathon (currently postponed until 4 October). It asks people to
help their chosen charity by coming up with an activity based around the numbers
2.6 or 26 (the distance in miles of the Marathon) instead, and to fundraise or donate
to Save the UK’s Charities via [The 2.6 Challenge website.](https://www.twopointsixchallenge.co.uk/)

Hugh Brasher, Co-Chair of Mass Participation Sports Organisers (MSO) group and Event
Director of London Marathon Events, said:

> “The response we have had to The 2.6 Challenge has been incredible. It has been
> so inspiring to see the nation come together – from superstar celebrities to young
> children – to help save the UK’s charities.
> 
> ## Advertisement
> 
> “The best of Great Britain’s society shines through whenever we have our backs
> to the wall. People have been in their houses now for over a month and I think
> many of us feel helpless. While we understand the necessity to stay at home to
> save the NHS, many of us want to do something additional to help those in greatest
> need and The 2.6 Challenge allows us to do that, to get active and to help save
> the UK’s charities. It’s important to say that Sunday 26 April was just the start
> of the campaign and we want to encourage people that haven’t already taken part
> to think of a challenge and give it a go.”

> 🎉One bonus update before we sign off for the night🎉
> An extra special thank you
> to everyone who got stuck in to kick off the [#TwoPointSixChallenge](https://twitter.com/hashtag/TwoPointSixChallenge?src=hash&ref_src=twsrc%5Etfw)
> today, because we've just hit £5 MILLION! And there's still plenty of time to 
> get involved. More here: [https://t.co/vS50fWaiSP](https://t.co/vS50fWaiSP) [pic.twitter.com/3k2E6myvBV](https://t.co/3k2E6myvBV)
> — TCS London Marathon (@LondonMarathon) [April 26, 2020](https://twitter.com/LondonMarathon/status/1254503828847722501?ref_src=twsrc%5Etfw)

 Thousands of people took part yesterday and last night, funds raised had reached
£5m, rising by this morning, 27 April, to almost £6m. Athletes, Olympians and Paralympians
have joined fundraisers in participating, including Jonny Wilkinson, Richard Whitehead,
Dame Kelly Holmes, and Mike Tindell, and the 26 Olympians Challenge.

 https://twitter.com/KeriannePayne/status/1254327397752733696

 

> Today for the [@LondonMarathon](https://twitter.com/LondonMarathon?ref_src=twsrc%5Etfw)
> [#TwoPointForChallenge](https://twitter.com/hashtag/TwoPointForChallenge?src=hash&ref_src=twsrc%5Etfw)
> we did 26 laps of the house, 26 star jumps in 26 different outfits!! Our chosen
> charity is [@Sarcoma_UK](https://twitter.com/Sarcoma_UK?ref_src=twsrc%5Etfw) Get
> involved and help save UK charities! 💪🏼💪🏼 [pic.twitter.com/UXxQ3LF2uM](https://t.co/UXxQ3LF2uM)
> — Richard Whitehead MBE Founder of TRWF (@Marathonchamp) [April 26, 2020](https://twitter.com/Marathonchamp/status/1254408686287622145?ref_src=twsrc%5Etfw)

 Celebrities have been taking part too:

> We would have been finishing the [@LondonMarathon](https://twitter.com/LondonMarathon?ref_src=twsrc%5Etfw)
> about now so…26 hill rolls instead![#TwoPointSixChallenge](https://twitter.com/hashtag/TwoPointSixChallenge?src=hash&ref_src=twsrc%5Etfw)
> for [@AlzResearchUK](https://twitter.com/AlzResearchUK?ref_src=twsrc%5Etfw) Donated
> 26 x 2.6 = 67.6 👍🏼 [pic.twitter.com/y7qale9pyo](https://t.co/y7qale9pyo)
> — Dick and Dom (@dickndom) [April 26, 2020](https://twitter.com/dickndom/status/1254403346275934214?ref_src=twsrc%5Etfw)

> Wonderful Great British Bake Off judge Prue Leith is using her [#TwoPointSixChallenge](https://twitter.com/hashtag/TwoPointSixChallenge?src=hash&ref_src=twsrc%5Etfw)
> to look after the amazing staff at her local care home and raise money for dementia
> research. 
> Sign up to your own challenge at [https://t.co/uReExx2CIt](https://t.co/uReExx2CIt)
> [pic.twitter.com/7BAxtb13Tv](https://t.co/7BAxtb13Tv)
> — Alzheimer's Research UK (@AlzResearchUK) [April 24, 2020](https://twitter.com/AlzResearchUK/status/1253766659807952897?ref_src=twsrc%5Etfw)

The 2.6 Challenge is also supported by sector bodies including Charities Aid Foundation,
the Institute of Fundraising, the Small Charities Coalition, Sport England, sportscotland,
Virgin Money Giving and JustGiving, and many others: 

> Good luck to everyone starting their [#TwoPointSixChallenge](https://twitter.com/hashtag/TwoPointSixChallenge?src=hash&ref_src=twsrc%5Etfw)
> today! 👏 👏 👏 
> The millions that would have been raised for good causes from
> [@LondonMarathon](https://twitter.com/LondonMarathon?ref_src=twsrc%5Etfw) are 
> needed more now than ever before [#NeverMoreNeeded](https://twitter.com/hashtag/NeverMoreNeeded?src=hash&ref_src=twsrc%5Etfw)
> Donate or create your own challenge: [https://t.co/dNnthFxDKZ](https://t.co/dNnthFxDKZ)
> [pic.twitter.com/sTya1IyE8C](https://t.co/sTya1IyE8C)
> — Chartered Institute of Fundraising (@CIOFtweets) [April 26, 2020](https://twitter.com/CIOFtweets/status/1254319341744644096?ref_src=twsrc%5Etfw)

> We're starting our [#TwoPointSixChallenge](https://twitter.com/hashtag/TwoPointSixChallenge?src=hash&ref_src=twsrc%5Etfw)
> riiiiiiight NOW 🤩
> We're donating to ALL of our fellow fundraisers' 2.6 challenges
> because we just couldn't choose 26 from what you shared with us – you're all doing
> amazing things 👏Well done EVERYONE on a brilliant day 💙 [https://t.co/nVno2tQ8ly](https://t.co/nVno2tQ8ly)
> — Fundraising Everywhere (@FundEverywhere) [April 26, 2020](https://twitter.com/FundEverywhere/status/1254450581348941825?ref_src=twsrc%5Etfw)

  

## More on the 2.6 Challenge

 * **[26 examples of 2.6 challenge fundraising events](https://fundraising.co.uk/2020/04/27/26-examples-of-2-6-challenge-fundraising-events/)(
   27 April 2020)**
 * **[Mass participation event organisers unite for UK charities with the 2.6 Challenge](https://fundraising.co.uk/2020/04/16/mass-participation-event-organisers-unite-for-uk-charities-2-6-challenge/)(
   16 April 2020)**
 * **[Virtual fundraising ideas during the coronavirus lockdown](https://fundraising.co.uk/2020/03/30/virtual-fundraising-ideas-during-the-coronavirus-lockdown/)(
   30 March 2020)**
 * **[More virtual fundraising ideas when you are stuck at home](https://fundraising.co.uk/2020/04/22/more-virtual-fundraising-ideas-when-you-are-stuck-at-home/)(
   22 April 2020)**
