# STV offers £1 million Local Lifeline to charities and local businesses - Link: https://fundraising.co.uk/2020/04/06/stv-offers-1m-local-lifeline-to-charities-local-businesses/ - Published: 2020-04-06T08:31:02+01:00 - Author: Melanie May **Scottish broadcaster STV has launched a £1m initiative to support local charities and businesses impacted by the coronavirus.**     ## Advertisement   Through Local Lifeline, an extension of its [Growth Fund](https://www.stvcommercial.tv/growthfund/), [STV](https://www.stv.tv/) has committed £1m of airtime to charities and businesses working to sustain their organisations whilst helping the vulnerable in their communities.       As well as celebrating local businesses that are helping others whilst unable to operate their usual services, STV is working with the STV Children’s Appeal to identify community charities that would benefit from TV exposure to tell their stories and help further their work.       STV is producing the adverts free of charge, which will appear on TV, on the STV Player and on stv.tv. Each 30-second commercial will be bespoke to the business or charity’s region, with multiple organisations featuring across the country. Ads will be scheduled across the STV schedule throughout the day to maximise their impact and reach.       The campaign went live on 31 March.               > Today [@WeAreSTV](https://twitter.com/WeAreSTV?ref_src=twsrc%5Etfw) launch [#LocalLifeline](https://twitter.com/hashtag/LocalLifeline?src=hash&ref_src=twsrc%5Etfw), > a free advertising fund to showcase local businesses and charities doing heroic > work. > Watch the northern [#Heroes](https://twitter.com/hashtag/Heroes?src=hash&ref_src=twsrc%5Etfw) > here, inc. [@harrisdistiller](https://twitter.com/harrisdistiller?ref_src=twsrc%5Etfw) > [@essenceofharris](https://twitter.com/essenceofharris?ref_src=twsrc%5Etfw) [@tulloch_homes](https://twitter.com/tulloch_homes?ref_src=twsrc%5Etfw) > [@InstNeighbour](https://twitter.com/InstNeighbour?ref_src=twsrc%5Etfw) [#HighlandFoodbank](https://twitter.com/hashtag/HighlandFoodbank?src=hash&ref_src=twsrc%5Etfw): > [https://t.co/areDoDJH6e](https://t.co/areDoDJH6e) > — STV Children's Appeal (@STVAppeal) [March 31, 2020](https://twitter.com/STVAppeal/status/1244952977435176965?ref_src=twsrc%5Etfw)       Simon Pitts, CEO of STV, said:       > “These are hugely challenging times and no one is untouched by this crisis – but > some are affected more than others. The Local Lifeline campaign recognises and > celebrates those community heroes who are thinking creatively to help others, > and the charities who are working tirelessly to help the most vulnerable across > the country.” > “These charities and small businesses would never normally access TV advertising > but we believe their actions should be recognised across the country. We want > to use the massive reach that we have to help share their stories with millions > of viewers, outlining how people can help and inspiring others in these difficult > times. It is our intention to share over 100 stories of resilience, innovation > and community kindness on STV over the next few weeks.” * **[£400,000 fund created to help Glasgow community groups](https://fundraising.co.uk/2020/08/05/400000-fund-created-help-glasgow-community-groups/)**( 5 August 2020) * **[£25 million support package announced to aid Scottish third sector’s recovery](https://fundraising.co.uk/2020/09/03/25m-support-package-announced-aid-scottish-third-sectors-recovery/)**( 3 September 2020) * **[14 ways businesses are supporting UK charities: from fundraising to donations of goods & campaign support](https://fundraising.co.uk/2020/10/23/14-ways-businesses-supporting-uk-charities-fundraising-donations-goods-campaign-support/)**( 23 October 2020) ![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader- 2x.gif)