# COVID-19: launch of weekly monitor of supporter loyalty and sentiment

- Link: https://fundraising.co.uk/2020/03/20/covid-19-launch-of-weekly-monitor-of-supporter-loyalty-and-sentiment/
- Published: 2020-03-20T12:29:21+00:00
- Author: Howard Lake

**Supporter loyalty specialists About Loyalty have started tracking how COVID-19
is going to impact charitable giving across the UK.**

 

 

## Advertisement

 

They have begun fieldwork in the form of a weekly monitor to:

 

 

 

 * quantify the likely impact on income/support – looking at intentions to continue
   giving, stop giving, start a new gift etc. by charitable sector
 * understand how charities can adapt their comms/fundraising to the sentiment that
   is out there

 

 

 

Because the situation is changing so rapidly the aim is to give charities ideas 
and support on how they can continue to give the best and most appropriate experiences
to existing and new supporters and earn their continued support.

 

 

 

[The Sentiment Tracker](https://www.about-loyalty.com/post/covid-19-sentiment-tracker)
will run for at least four weeks.

 

 

 

About Loyalty is working with Kokoro Global with whom it has run its loyalty benchmarking
service that has now surveyed over 130,000 charity supporters.

 

 

 

The fee for participating organisations will be £3,000 for four weeks. There will
be limited scope for additional questions priced at £200 each.

 

 

 

## Which questions?

 

 

 

The tracker survey will cover issues such as:

 

 

 

 * Thoughts on the role of charities at the moment. For example, which causes are
   most relevant/important?
 * Whether the pandemic is affecting individuals’ likelihood of supporting charities.
 * Views on the way the government, local councils, charities, media and brands 
   are dealing with the pandemic.  

 

 

 

About Loyalty is planning to roll out the tracker internationally.

 * **[Last day to register for Perfect Pitch – Donor Retention and Management](https://fundraising.co.uk/2006/05/29/last-day-register-perfect-pitch-donor-retention-and-management/)**(
   29 May 2006)
 * **[Donor care to donor despair](https://fundraising.co.uk/2007/09/07/donor-care-donor-despair/)**(
   7 September 2007)
 * **[Attention on Retention](https://fundraising.co.uk/2007/12/17/attention-retention-0/)**(
   17 December 2007)

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