# Give As You Live research advises how charities can engage better with younger people

- Link: https://fundraising.co.uk/2020/03/18/give-as-you-live-research-advises-how-charities-can-engage-better-with-younger-people/
- Published: 2020-03-18T11:38:10+00:00
- Author: Howard Lake

**Online fundraising platform Give as you Live Donate has published its latest white
paper focussing on how charities can make their offering more relevant to younger
people.**

 

Give as you Live Donate’s research confirms that this is an ongoing challenge for
many charities face, despite their acknowledgement that attracting younger donors
is essential for them over the longer term.

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The survey that underpinned the research asked respondents if their charity had 
a specific plan for targeting volunteers and donors under the age of 25. The result
were:

 

 * two-thirds (64%) did not
 * just 27% said they had
 * 10% were unsure.

 

 

 

![Statistic from GAYL research into giving by younger people](https://wfay6x.infiniteuploads.
cloud/2020/03/give-as-you-live-donate-younger-people-detail-1024x428.jpg)

_Online fundraising platforms are not surprisingly the most popular way for donors
under 25 to give to charity._

 

 

 

Annabelle Risdon, Director and Head of Partnerships at [Give as you Live](https://donate.giveasyoulive.com/info-for-charities),
said:

 

> “An over-reliance on older volunteers can also be a problem at certain charity
> events geared towards younger people. Charities should think about what skills,
> incentives and experiences younger people will get out of volunteering work as
> many want to receive more than just a sense of doing good.”

 

 

 

The report includes advice on how best to measure the understanding of younger peoples’
values, together with tips on how to target younger people “via innovative communication
methods”.

 

![Younger donors are particularly concerned about how donations are spent - from
GAYL's research report](https://wfay6x.infiniteuploads.cloud/2020/03/give-as-you-
live-donate-younger-people-detail-2.jpg)

_GAYL’s research also explored the importance to younger donors of how donations
are spent. Image: GAYL white paper_

 

For the past 15 years Give as you Live products have made it easy for all 220,000
UK charities to generate extra income and increase supporter loyalty through technology.
All Give as you Live products are free for both charities and supporters.

 

You can download a [free copy of Give As You Live’s white paper](https://donate.giveasyoulive.com/blog/how-to-make-your-charity-more-relevant-to-young-people).

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