# Apply now to be 2022 London Marathon Charity of the Year

- Link: https://fundraising.co.uk/2020/03/02/apply-now-to-be-2022-london-marathon-charity-of-the-year/
- Published: 2020-03-02T23:11:30+00:00
- Author: Howard Lake

**Applications are now open from charities to become charity of the year for the
2022 London Marathon.**

London Marathon Events has begun the process of choosing the charity of the year
for the London Marathon in two years’ time. The selected charity will benefit from
support, promotion and fundraising opportunities from the most successful one-day
annual fundraising event in the world.

Since the first race in 1981 it has raised **more than £1 billion** for thousands
of charities.

## Advertisement

London Marathon Events organises 13 mass participation events each year, involving
more than 200,000 participants.

 

## Record-breaking partnership

The 2019 charity of the year, [Dementia Revolution](https://fundraising.co.uk/2019/09/26/2019-virgin-money-london-marathon-raised-record-breaking-66-4-million/),
a year-long partnership between Alzheimer’s Society and Alzheimer’s Research UK,
raised a record-breaking £4 million, making it the most successful charity of the
year partnership in the history of the London Marathon.

 

![Runners leaving the Red Start in Greenwich Park. Photo: Photo: Jed Leicester for
Virgin Money London Marathon](https://wfay6x.infiniteuploads.cloud/2020/03/london-
marathon-participants-2019-1024x679.jpg)

Runners leaving the Red Start in Greenwich Park. The Virgin Money London Marathon,
28 April 2019.
Photo: Jed Leicester for Virgin Money London Marathon. For further
information: me***@*********************co.uk

 

## Who can apply?

Any UK registered charity can [apply](http://virginmoneylondonmarathon.com/charity).
The closing date for applications is **5pm on Friday 3 April 2020**.

A minimum of **five charities will be shortlisted** and invited to present to the
London Marathon Events charity of the year panel.

Hugh Brasher, Event Director at London Marathon Events, said: “To become Charity
of the Year for the London Marathon is an amazing opportunity. We want to hear from
charities that are looking to fund an innovative project or projects that will create
a lasting impact. This is a unique chance for a charity to reach new audiences and
raise millions for its cause.”

LME added that it was interested in projects that will be financially sustainable
and deliver long term benefits to the organisation.

Charities with a simple communications campaign and a robust fundraising and recruitment
plan “are most likely to succeed in delivering on the potential of the opportunity”.

The chosen charity will of course receive help in maximising its impact during the
partnership from the London Marathon Events team and its partners.

 

## Benefits of being London Marathon charity of the year

As charity of the year for 2022, the charity will receive:

 * **250** guaranteed places in 2022, **plus 50** in 2023, **25** in 2024 and **
   10** in 2025, all at ballot price
 * Exclusive use of the title ‘Official Charity’ in the 12 months up to the 2022
   race
 * Other benefits including opportunities to feature in participants’ communications,
   dedicated social media posts, invitations to media functions, introductions to
   other event sponsors and much more
 * Regular planning meetings with the London Marathon Events team

 

![A view of the mass-runners as they pass the one-mile mark in the Virgin Money 
London Marathon, 22 April 2018. Photo: Dave Shopland for Virgin Money London Marathon](
https://wfay6x.infiniteuploads.cloud/2020/03/london-marathon-participants-one-mile-
683x1024.jpg)

A view of the mass-runners as they pass the one-mile mark in the Virgin Money London
Marathon, 22 April 2018.
Photo: Dave Shopland for Virgin Money London MarathonFor
further information: me***@*********************co.uk

 

## Official charities of the London Marathon

Charities of the year for the London Marathon since 2010 have been:

2019: The Dementia Revolution (Alzheimer’s Society & Alzheimer’s Research UK)

2018: [Teenage Cancer Trust](https://fundraising.co.uk/2017/04/26/teenage-cancer-trust-2018-virgin-money-london-marathon-charity-partner/)

2017: The Royal Foundation’s Heads Together Campaign

2016: [NSPCC](https://fundraising.co.uk/2015/05/03/nspcc-is-official-charity-partner-for-2016-virgin-money-london-marathon/)

2015: Cancer Research UK

2014: [Anthony Nolan](https://fundraising.co.uk/2013/05/07/anthony-nolan-chosen-official-charity-partner-2014-virgin-money-london-marathon/)

2013: YouthNet and Age UK

2012: Team PB (Prostate Cancer Charity and Breast Cancer Care)

2011: Oxfam

2010: [CLIC Sargent](https://fundraising.co.uk/2010/04/26/record-number-runners-first-virgin-london-marathon/)

The 2020 [Virgin Money London Marathon](http://virginmoneylondonmarathon.com) takes
place on Sunday 26 April.

 * **[Charity views sought on process for London Marathon guaranteed place allocation](https://fundraising.co.uk/2020/05/05/charity-views-sought-on-process-for-london-marathon-guaranteed-place-allocation/)**(
   5 May 2020)
 * **[London Marathon Charitable Trust gives £1 million to Transport for Greater Manchester](https://fundraising.co.uk/2020/08/13/london-marathon-charitable-trust-gives-1m-to-transport-for-greater-manchester/)**(
   13 August 2020)
 * **[40 anniversary places available in October’s London Marathon](https://fundraising.co.uk/2021/03/15/40-anniversary-places-available-octobers-london-marathon/)**(
   15 March 2021)

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