# 12 brands supporting charities big & small

- Link: https://fundraising.co.uk/2020/02/11/12-brands-supporting-charities-big-small/
- Published: 2020-02-11T08:30:18+00:00
- Author: Melanie May

**This edition of our regular round up includes Gillette supporting Football Beyond
Borders, and Starbucks’s partnership with Mermaids: two small but vital charities.**

 https://www.youtube.com/watch?v=GnaChQh5Slo&feature=emb_logo

#### Gillette & Football Beyond Borders

[Gillette](https://www.gillette.co.uk/) has partnered with [Football Beyond Borders](http://www.footballbeyondborders.org).
The partnership will help to increase the number of young people benefitting from
the charity’s programmes with a range of initiatives helping more young people become
the best versions of themselves and supporting new mentors to serve as role models.
For every full view of the Made of What Matters film in February, Gillette will 
be donating £0.10 to Football Beyond Borders, with a maximum donation of £120,000.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 [⌊Ramla Ali⌉](https://wfay6x.infiniteuploads.cloud/2020/02/Ramla-Ali_RGB_HR300-scaled-e1581407859253.jpg)

#### Coach Foundation & UK Youth

[The Coach Foundation](https://uk.coach.com/dreamitreal) has partnered with [UK Youth](http://www.ukyouth.org)
as part of Dream It Real, [Coach’s](https://uk.coach.com/) philanthropic initiative.
A grant from the Coach Foundation will fund the creation of a bespoke Dream It Real
program for young people across the UK, London, Edinburgh and Birmingham. In celebration
of the partnership and Dream It Real initiative, Coach has launched a limited edition
Dream It Real T-shirt, of which 100% of the net profits will be donated to UK Youth.
Coach’s global faces Jennifer Lopez and Michael B. Jordan, as well as friends of
the brand Ramla Ali (pictured), Billy Porter and Koki were shot in the t-shirt as
part of the launch.

 [⌊Barratt Developments CEO David Thomas on an Outward Bound visit⌉](https://wfay6x.infiniteuploads.cloud/2020/02/Barratt-Developments-CEO-David-Thomas-on-an-Outward-Bound-visit-e1581407899100.jpg)

#### Barratt Developments & The Outward Bound Trust

[Barratt Developments](http://www.barrattdevelopments.co.uk) has launched a new 
three-year, £1,000,000 partnership with [The Outward Bound Trust](http://www.outwardbound.org.uk).
The partnership will support 2,400 young people to develop the key employability
skills needed to prepare them for the world of work and make a purposeful contribution
to society. Barratt Developments’s work with Outward Bound will cover three main
areas; providing funding to disadvantaged young people for residential courses, 
placing Barratt employees on the courses as mentors, and hosting the annual ‘Big
Barratt Hike’ with Outward Bound.

 [⌊Emma and Scape Group⌉](https://wfay6x.infiniteuploads.cloud/2020/02/Emma-and-Scape-Group-e1581408748736.jpg)

#### Scape Group & Alex’s Wish

This year, [Scape Group](http://www.scapegroup.co.uk) has raised £17,629 for [Alex’s Wish](https://fundraising.co.uk/2020/02/11/12-brands-supporting-charities-big-small/alexswish.co.uk).
Scape Group was introduced to Alex’s Wish by Emma Lawrence (pictured), an employee
at its Head Office, who put Alex’s Wish forward for consideration as Scape Group’s
Charity of the Year.  After choosing to support Alex’s Wish, Scape Group began to
plan its yearlong fundraising campaign, which included a golf day with staff and
partners, fielding a large Scape Group team in an X-runner event and a quiz which
involved staff, clients and suppliers.

 

#### Starbucks & Mermaids

[Starbucks](http://www.starbucks.co.uk) has launched a partnership with [Mermaids](https://fundraising.co.uk/2020/02/11/12-brands-supporting-charities-big-small/mermaidsuk.org.uk).
It is selling a mermaid tail cookie and has launched a national ad campaign promoting
trans rights. 50p from each cookie will go towards funding the Mermaids helpline,
enabling the charity to expand the helpline services team and increase its webchat
opening hours from evenings to a full-day service from 9am-9pm. Starbucks has committed
to a contribution of £100,000 to Mermaids for the partnership.

 [⌊Sideways 6⌉](https://wfay6x.infiniteuploads.cloud/2020/02/S6-ADM-2-e1581408435202.png)

#### Sideways 6 & All Dogs Matter

London tech start-up [Sideways 6 ](http://www.sideways6.com)has filled its office
with rescue dogs for a new B2B marketing campaign to launch its platform’s integration
with Microsoft Teams. Sideways 6 has created a film to promote the new product and
as all of the dogs starring in the film were once rescues, the tech firm is also
using the campaign to raise awareness and funds for UK charity [All Dogs Matter.](https://alldogsmatter.co.uk/)
Those watching the film are encouraged to either donate directly to All Dogs Matter
or buy an item of merchandise, with all profits going to the charity.

 [⌊Wales & West Utilities hits a fundraising high⌉](https://wfay6x.infiniteuploads.cloud/2020/02/Wales-West-Utilities-hits-a-fundraising-high-e1581408512700.jpg)

#### Wales & West Utilities & local charities

Charities across Wales and south west England received more than £84,000 last year
from [Wales & West Utilities](http://www.wwutilities.co.uk) colleagues – the company’s
highest charitable donation to date. Employees took part in hundreds of events, 
whilst also volunteering their time to support local teams and clubs. Of the £84,000,
£20k was given through its match-funding programme, which supports the efforts of
colleagues, whilst £10k has benefitted local clubs and teams by way of sponsorship.
Colleagues themselves raised £54,000, benefitting thousands of people across the
company’s operating area. Wales & West Utilities now sponsors a host of sporting
teams from across Wales and the south west of England.

 

#### 󠀁[⌊jevan chowdhury - get a room⌉⌊jevan chowdhury - get a room⌉󠀁[

#### Love in London 2020 & Relate

The [Love in London 2020 competition](https://loveinlondon.org.uk/), founded by 
London-based startup CLiKD Dating App, is raising money for [Relate](http://www.relate.org.uk).
First established in 2018, Love In London’s mission is to spread love and positivity.
The original competition saw Scott Hamiltion’s winning photo “Snuggle” feature in
publications across 15 different countries, as well as on billboards and digital
advertising screens across London. All competition entry donations will go to Relate
to support its work. The competition closes on 3 March with applicants encouraged
to enter via the Love In London website.

 [⌊Hannah Webster Photography⌉](https://wfay6x.infiniteuploads.cloud/2020/02/2019-11-Lloyd-Pinder-family--scaled-e1581407955306.jpg)
Image: Hannah Webster Photography

#### Club Insure & Prostate Cancer UK

Insurance broker, [Club Insure](http://www.club-insure.co.uk), has announced a charity
partnership with [Prostate Cancer UK](https://prostatecanceruk.org/) following one
of its long-serving Director’s advanced diagnosis of the disease. The firm has agreed
a three-year partnership, committing to raise £75,000 through donating £5.00 per
new or renewed policy. However, Club Insure hopes to donate more than this, and 
has set itself the target of raising £5.5m through further fundraising activity.
At the heart of the partnership is Club Insure Associate Director, Lloyd Pinder,
who was diagnosed with advanced prostate cancer in 2016 and has been determined 
to beat the odds and help other men by raising funds and much-needed awareness of
the disease.

 [⌊Malhotra Group⌉](https://wfay6x.infiniteuploads.cloud/2020/02/Graeme-Dixon-operations-manager-Daft-as-a-Brush-Leslie-Caisley-Trustee-Daft-as-a-Brush-and-Atul-Malhotra.-Pic-courtesy-of-Tony-Iley-Photography-scaled-e1581408833847.jpg)

#### Malhotra Group & Daft as a Brush Cancer Care

[Malhotra Group](https://fundraising.co.uk/2020/02/11/12-brands-supporting-charities-big-small/malhotragroup.co.uk)
has chosen [Daft as a Brush Cancer Patient Care](https://www.daftasabrush.org.uk/)
as its nominated charity for 2020. Staff and management will now work with the Newcastle-
based charity to identify ways in which they can support it through fundraising 
and practical help. The Malhotra Group has pledged to raise a minimum of £7200 for
the charity over the next 12 months, covering the cost of keeping one of its ambulances
on the road for a full year. Each of the ambulances has been adopted by local primary
schools and money raised by The Malhotra Group will power ‘Gosforth Guardian’ for
the duration of 2020.

 

#### 󠀁[⌊Tracey McDermott_M&Stone employee & reading helper volunteer⌉⌊Tracey McDermott_M&Stone employee & reading helper volunteer⌉󠀁[

#### McCarthy & Stone & Coram Beanstalk

[McCarthy & Stone](http://www.mccarthyandstone.co.uk) has raised £200,000 through
its year-long fundraising partnership with [Coram Beanstalk](http://www.beanstalkcharity.org.uk),
achieving twice the target it set itself for the year. The retirement community 
developer chose Coram Beanstalk as its charity partner for 2019 to help improve 
outcomes for children who struggle with reading, while promoting the wellbeing benefits
of intergenerational volunteering among its nationwide communities. Originally setting
itself a target of £100,000, the organisation doubled the amount it expected to 
raise following a great response from its employees, residents and partners.

 [⌊l-r Natalie Valente, philanthrophy manager Cancer Research UK, Sir Alec Reed founder REED, Chris Gethin director of philanthropy and campaigns Cancer Research UK⌉](https://wfay6x.infiniteuploads.cloud/2020/02/l-r-Natalie-Valente-philanthrophy-manager-Cancer-Research-UK-Sir-Alec-Reed-founder-REED-Chris-Gethin-director-of-philanthropy-and-campaigns-Cancer-Research-UK-scaled-e1581408998413.jpg)

#### Reed Specialist Recruitment & 3 charities

Three UK charities have received a donation from [Reed Specialist Recruitment](http://www.reedglobal.com).
PAYE temporary workers at Reed Specialist Recruitment voted to split a donation 
of £100,000 between three charities as part of an initiative called ‘The Big Temp
Give’, launched by founder Sir Alec Reed CBE. Funding for ‘The Big Temp Give’ comes
from The Reed Foundation, which Sir Alec Reed is chair of. The votes meant that 
the £100,000 donation is to be split between three charities – Cancer Research UK
received 51% of the votes (£51,000), [Save the Children](http://www.savethechildren.org.uk)
got 25 per cent of the votes (£25,000) and WWF got 24 per cent of the votes (£24,000).

 * **[From donations to fundraising livestreams: 10 ways companies are supporting charities](https://fundraising.co.uk/2020/07/01/donations-fundraising-livestreams-10-ways-companies-are-supporting-charities/)**(
   1 July 2020)
 * **[12 corporate partnerships supporting charities around the UK](https://fundraising.co.uk/2020/08/10/12-corporate-partnerships-supporting-charities-around-the-uk/)**(
   10 August 2020)
 * **[10 corporate partnerships supporting UK good causes](https://fundraising.co.uk/2020/09/15/10-corporate-partnerships-supporting-uk-good-causes/)**(
   15 September 2020)

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