# Asda and meat brands to help customers donate thousands of meals to FareShare

- Link: https://fundraising.co.uk/2020/02/09/asda-and-meat-brands-to-help-customers-donate-thousands-of-meals-to-fareshare/
- Published: 2020-02-09T10:16:42+00:00
- Author: Howard Lake

**Food redistribution charity FareShare is likely to receive over one million donated
food products through a ‘You Buy One We Give One’ campaign by Asda in partnership
with Richmond Sausages, Rustlers Burgers and ABP, one of Asda’s own label meat suppliers.**

When Asda customers purchase participating Richmond Sausages, the Rustlers All Day
Breakfast Sausage Muffin and Asda’s Extra Special Italian Meatballs, another similar
product will be donated on their behalf to Fareshare.

FareShare will redistribute the food to charities and community groups including
food banks, homeless shelters and school breakfast clubs. The charity works with
11,000 charities and community groups which turn the food into hot, nutritious meals
for vulnerable people who might not otherwise eat.

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4.7 million people in the UK [live in severely food insecure homes](https://fareshare.org.uk/what-we-do/hunger-food-waste/).
This means that their food intake is greatly reduced and children regularly experience
physical sensations of hunger.

 

## Why meat?

 

The buy one give one (BOGO) campaign follows a successful trial with Warburtons 
last year. The nationwide campaign is focused on meat because it is “always in high
demand in the frontline charities FareShare supplies”.

 

![Rustlers and Richmond Sausages in Asda's Fight Hunger campaign](https://wfay6x.
infiniteuploads.cloud/2020/02/rustlers-richmond-sausages-asda-fight-hunger-promo-
202002-1024x681.jpg)

Buy one give one products in Asda’s Fight Hunger campaign with Fareshare

 

Lindsay Boswell, Chief Executive of FareShare, said: “Cooks and chefs at the charities
we support often tell us how valuable meat is for the meals they make – not just
for its nutritional value but also because of the savings charities make by not 
having to buy it in the shops.”

Customers are still encouraged to donate other long-life store cupboard products
at permanent food bank collection points in Asda’s stores. These donations will 
go to local foodbanks.

Stephi Brett-Lee, Asda’s Senior Director for Community said; “Our customers are 
already incredibly generous in the amount they donate through our in-store food 
bank donation points, but we wanted to look at ways we can make the donation process
easier and increase the volumes donated. By working together with Richmond Sausages,
Rustlers Burgers, ABP and FareShare, we can get even more food to those in need 
in our communities.”

The promotion is now running in-store and online and runs for six weeks in 405 stores.

## “Less risk of fuel poverty”

St Francis Pop Up Shop, a community food shop in Chantry in Ipswich, is among the
charities receiving Warburtons products through the original trial. Reverend Robert
Hinsley, who oversees the project, said: “Chantry is one of the most deprived parts
of Ipswich with high levels of poverty. Providing access to surplus food at a very
low cost gives our customers the opportunity to choose food items and removes the
stigma of using food banks.

“Providing food such as Warburtons bread can make a real difference – it can mean
a family or individual can have a meal where they would otherwise be unable to do
so, and can put them less at risk of fuel poverty as they can afford to heat their
home or wash their clothes.

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