# Campfire expands to launch Campfire Innovation

- Link: https://fundraising.co.uk/2020/01/31/campfire-expands-to-launch-campfire-innovation/
- Published: 2020-01-31T13:26:51+00:00
- Author: Howard Lake

**Campfire, the Cheltenham-based integrated marketing agency, has launched a specialist
consultancy, Campfire Innovation, in response to a growing demand for its strategic
and innovation skills.**

The new consultancy has been created in partnership with Steven Dodds, formerly 
MD of [Harvest](https://www.harvestagency.co.uk/), supported by the strategy team
at Campfire.

Its formation comes as many charities and fundraisers face a combination of challenges
to survive and evolve. Growth in fundraising income seems to be harder to achieve,
supporter attitudes and expectations change rapidly, and brands can quickly become
outdated.

## Advertisement

 

![Campfire Innovation logo](https://wfay6x.infiniteuploads.cloud/2020/01/campfire-
innovation-logo.jpg)

 

Paul Handley, CEO of Campfire Marketing Group, told UK Fundraising that [Campfire Innovation](https://www.campfireinnovation.com/?utm_source=fundraising.co.uk&utm_medium=referral&utm_campaign=CI-launch)
had developed from the recognition that many charity directors needed a deeper and
more strategic level of support than traditionally associated with agencies.

In recent years, Campfire have delivered a range of consultancy services including
delivering longer-term organisation-wide fundraising strategies, complete organisational
rebrands (such as Cycling UK), creating dozens of new products through its co-creation
approaches, and delivered integrated supporter journeys/experiences for major charities.

 

![Neon sign - "this is the sign you've been looking for" - photo: Unsplash](https://
wfay6x.infiniteuploads.cloud/2020/01/this-is-the-sign-youve-been-looking-for-neon-
unsplash-1024x683.jpg)

_This is the sign_

 

Campfire Innovation is working with “forward-facing brands” to:

 * future proof their organisations
 * help them reach and engage with new audiences
 * develop new products
 * engineer new supporter experiences
 * and build forward-looking brands.

In addition its consultants work to foster and implement internal innovation cultures
to ensure the changes are embedded within the organisation. They do this through
training, mentoring and support in culture development.

Steven Dodds, Principal Consultant, commented: “for too long organisations have 
talked around innovation whilst struggling to know where to start. Working directly
with their internal teams, we help foster innovation as a culture from the offset”.

While UK-based, Campfire Innovation works with charities with a global reach.

 * **[Charities’ pandemic-driven innovation & digital growth expected to last through 2021](https://fundraising.co.uk/2021/01/08/charities-pandemic-driven-innovation-digital-growth-expected-to-last-through-2021/)**(
   8 January 2021)
 * **[Funding & support available for solutions building financial resilience to life shocks](https://fundraising.co.uk/2021/04/23/funding-support-available-for-solutions-building-financial-resilience-to-life-shocks/)**(
   23 April 2021)
 * **[Is governance killing your innovation pipeline?](https://fundraising.co.uk/2021/07/29/is-governance-killing-your-innovation-pipeline/)**(
   29 July 2021)

![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader-
2x.gif)