# Princess Alice Hospice wins JustGiving Christmas Campaign award

- Link: https://fundraising.co.uk/2020/01/14/princess-alice-hospice-wins-justgiving-christmas-campaign-award/
- Published: 2020-01-14T08:45:14+00:00
- Author: Melanie May

**Princess Alice Hospice in Esher has won the JustGiving Christmas Campaign Award
for a fundraising campaign for its 2018 Santa Fun Run, an annual event held in three
local parks.**

The campaign, which exceeded its fundraising target by nearly a fifth, was singled
out as an example of how to achieve great results by the platform, and has won a
custom-built webpage worth £4,000 and a £500 donation. It has also become the subject
of a [case study](https://www.justgiving.com/for-charities/resources/charity-success-stories/princess-alice-hospice)
on the [JustGiving](https://www.justgiving.com) website.

The success of the event was due in part to the move towards more digital interaction
with participants. This saw the hospice set up a new Campaign Page on JustGiving,
to which it directed its existing fundraisers so they could create Fundraising Pages
linked to the campaign. Having the pages connected to the campaign made it easier
for staff to track overall funds raised in their JustGiving Reports, and also meant
fundraisers and supporters could visit the Campaign Page any time to see how much
others were raising to encourage some friendly competition.

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[Princess Alice Hospice](https://www.pah.org.uk) also created a dedicated microsite
to register people to the Santa Runs, and providing on-the-day information, and 
fundraising tips and advice as well as a JustGiving Button, prompting new runners
to set up a Fundraising Page for the run when they signed up. This achieved 130 
new JustGiving Fundraising Page with the hospice also showcasing the top 10 fundraisers
through the JustGiving Fundraising Leaderboard widget.

Another key aspect of the campaign was to grow awareness and engagement within local
communities by using social media and generating stories and features to increase
press coverage.

The hospice’s fundraising target was exceeded by 18%, raising £76,600: £10,000 more
than the original target.

Angela Grimes, Deputy Director of Fundraising at Princess Alice Hospice, said:

> “The uplift in fundraising and number of participants was in large part due to
> the digital element of a bigger push overall. We receive limited NHS funding, 
> and rely heavily on the generosity of the community in which we deliver our services;
> increased revenue on the scale of the Santa Fun Run success is vindication of 
> using every tool in the box.”

 * **[Nominate outstanding fundraisers for the JustGiving Awards 2022](https://fundraising.co.uk/2022/05/13/nominate-outstanding-fundraisers-for-the-justgiving-awards-2022/)**(
   13 May 2022)
 * **[Finalists announced for first JustGiving Awards since 2019](https://fundraising.co.uk/2022/08/04/finalists-announced-for-first-justgiving-awards-since-2019/)**(
   4 August 2022)
 * **[Cost of living & lack of confidence holding people back from fundraising, survey suggests](https://fundraising.co.uk/2023/04/03/cost-of-living-lack-of-confidence-holding-people-back-from-fundraising-survey-suggests/)**(
   3 April 2023)

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