# New Toyota Startup Awards seek ideas to improve mobility

- Link: https://fundraising.co.uk/2020/01/14/new-toyota-startup-awards-seek-ideas-to-improve-mobility/
- Published: 2020-01-14T08:00:14+00:00
- Author: Melanie May

**Toyota has launched the Toyota Startup Awards, in search of ideas to develop that
improve mobility.**

Presented by Toyota and the [ISDI](https://74n5c4m7.r.eu-west-1.awstrack.me/L0/https:%2F%2Fwww.isdi.education%2Fen%2Fabout-isdi/1/0102016f9fea7364-483727bc-eb1e-4704-b03f-e7227fec4acd-000000/M1GRti0vUKVyxL_xR92u5gqFDQ8=144)
business school through [ISDI Accelerator](https://74n5c4m7.r.eu-west-1.awstrack.me/L0/https:%2F%2Fwww.impact-accelerator.com%2F/1/0102016f9fea7364-483727bc-eb1e-4704-b03f-e7227fec4acd-000000/D871WDqppFoL-7SHftL5RO6bH-Y=144),
the [Toyota Startup Awards](http://toyotastartupawards.com/) seek innovations that
can help provide better mobility for people with physical impairments, elderly people,
children and those living outside urban areas.

Eight finalists will be selected to attend the [4YFN](https://74n5c4m7.r.eu-west-1.awstrack.me/L0/https:%2F%2Fwww.4yfn.com%2Fbarcelona%2F/1/0102016f9fea7364-483727bc-eb1e-4704-b03f-e7227fec4acd-000000/hwpMq_GPWjmiHrPF1tC-rKnXgPA=144)
event in Barcelona from 24 to 26 February 2020, exhibiting their products or services
on the Toyota stand and taking part in a pitch competition in front of a panel of
specialists. The winners will be given a fast track to the Toyota Accelerator Program.

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Entries are open until 26 January, and applicants must focus on three fields:

 * Socially inclusive mobility: solutions that meet the unfulfilled mobility needs
   of people with a physical impairment, elderly people and children, and people
   who live in suburban areas.
 * Accessibility: designing innovative approaches to increasing people’s access 
   to mobility, so enabling a “Mobility for All” future.
 * Disruptive mobility: developing new products, services, tools, technologies and/
   or disruptive business models that can contribute to a “Mobility for All” future.

Expert judges from Toyota and ISDI will choose a maximum of eight projects as finalists
in the awards. These will benefit from free booth space on the Toyota stand during
the three days of 4YFN to showcase their product or concept, an exclusive time slot
on the Toyota stage at 4YFN to pitch their proposal, and exposure to event visitors,
investors and Toyota executives.

They will also receive access for their startup team to MWC Barcelona, the world’s
largest exhibition for the mobile industry, on 27 February 2020, accommodation for
two startup team members during the 4YFN event, and the chance to win a fast track
to the Toyota Accelerator Program. This will offer training, mentoring, brokerage
with private investors and potential future collaboration with Toyota.

Toyota will announce the winners of the Toyota Startup Awards on the main stage 
at 4YFN on 25 February.

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