# In-store Christmas sales reach 8-year high for Oxfam - Link: https://fundraising.co.uk/2020/01/10/christmas-sees-8-year-high-oxfams-instore-sales/ - Published: 2020-01-10T10:22:07+00:00 - Author: Melanie May **In-store Christmas sales climbed by 7% in 2019 for Oxfam: an eight year high for the charity.** High street sales in the week before Christmas (15-21 December) were the highest since 2011, while sales of donated items on the [Oxfam Online Shop](http://www.oxfam.org.uk/shop) during the nine-week festive trading period rose by 11%. [Oxfam](https://www.oxfam.org.uk)’s total sales over the period exceeded £19.3 million. This represents a 7% increase on the same time in 2018, and a 5% rise like-for-like, meaning an extra £1.28 million was raised for Oxfam’s work. ## Advertisement The charity’s_ Sourced By Oxfam_ range of ethically sourced and sustainable new products helped drive the growth, with sales of this range in high street shops rising by 13%. There was also strong demand for recycled gift wrap and non-plastic containing crackers, with sales of the latter up by 55%. Shoppers on the high street typically bought two items worth a total of £6.96. Sequins, velvet, and cashmere were top search terms on the Oxfam Online Shop, which saw womenswear sales rise by 10%, while Black Friday sales rose 15% with leather jackets, scarves, first edition books and cameras particularly in demand online. Andrew Horton, Oxfam’s Trading Director said: > “Shoppers are more and more discerning, thinking carefully about how they spend > their money. This Christmas sales performance is an encouraging sign that the > public loves getting quality, ethical products at fair prices and that our stores > are places people enjoy popping into. The welcoming atmosphere is largely thanks > to our staff and 20,000 inspiring volunteers who worked so hard over the festive > period.” * **[Crisis launches sustainable fashion campaign across its London shops](https://fundraising.co.uk/2020/09/07/crisis-launches-sustainable-fashion-campaign-across-london-shops/)**( 7 September 2020) * **[Age UK launches its first year-long charity shop stock appeal](https://fundraising.co.uk/2022/02/15/age-uk-launches-its-first-year-long-charity-shop-stock-appeal/)**( 15 February 2022) * **[Oxfam GB partners with Thriftify after 292% listings lift](https://fundraising.co.uk/2026/08/28/oxfam-gb-partners-withthriftify-after-292-listings-lift/)**( 28 August 2026) ![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader- 2x.gif)