# WWF-UK launches monthly subscription product

- Link: https://fundraising.co.uk/2019/12/05/wwf-uk-launches-monthly-subscription-product/
- Published: 2019-12-05T08:00:49+00:00
- Author: Melanie May

**WWF-UK has launched a premium monthly subscription product aimed at families with
children aged 6-11.**

[WWF](https://www.wwf.org.uk)‘s [Amazing Planet](https://support.wwf.org.uk/amazing-planet)
provides fun facts and features about the natural world, combining products with
immersive digital content.

Each month, subscribers to Amazing Planet will be able to explore a different part
of the world, from the Arctic to the Amazon. The themed packs will contain bitesize
information, activities, collectible cards and a free gift, alongside an interactive
map and app – bringing children closer to the wonders of the natural world through
the power of augmented reality. The app will also include regularly updated film
clips, images, quizzes and interesting nature sounds, designed to engage and inspire
children.
 [](https://wfay6x.infiniteuploads.cloud/2019/12/pasted-image-0-2-e1575529293481.png)
WWF has developed Amazing Planet in partnership with [Kids Industries](https://www.kidsindustries.com),
an insight, strategy and creative agency that specialises in the family market.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

It is available to buy via the WWF website with subscriptions costing £10 per month,
or a one-off payment of £100 for the year. Subscribers will receive 12 packs in 
total, after which time they will have the option to become an ongoing WWF donor.

Kerry Blackstock, Director of Relationship Marketing at WWF, said:

> “We know that young people really care about environmental issues and we hope 
> that Amazing Planet will inspire a life-long passion for nature and wildlife, 
> creating future advocates and change-makers that will join us on this monumental
> fight for our world.”

WWF-UK has also recently launched its [first tribute fund website](https://fundraising.co.uk/2019/10/31/wwf-uk-launches-first-tribute-fund/),
and announced late last month that it had created [three virtual events](https://fundraising.co.uk/2019/11/29/wwf-creates-3-virtual-events-in-a-week/)
in a week in collaboration with Open.

 * **[Sense offers monthly sign language lessons with its first subscription product](https://fundraising.co.uk/2022/03/15/sense-offers-monthly-sign-language-lessons-with-first-subscription-product/)(
   15 March 2022)**
 * **[Two new subscription services helping people support good causes](https://fundraising.co.uk/2021/04/22/2-new-subscription-services-helping-people-support-good-causes/)(
   22 April 2021)**
 * **[Shelterbox launches book subscription club](https://fundraising.co.uk/2018/11/16/shelterbox-launches-book-subscription-club/)(
   16 November 2018)