# WLM launches first advertising campaign

- Link: https://fundraising.co.uk/2019/12/02/wlm-launches-first-advertising-campaign/
- Published: 2019-12-02T08:00:54+00:00
- Author: Melanie May

**Homelessness charity WLM has launched its first ever advertising campaign, including
an ask for donations, aimed at bringing the human side of homelessness to life.**

The campaign has been created as part of [WLM](https://www.wlm.org.uk)’s ongoing
partnership with [AMV BBDO](http://www.amvbbdo.com). It seeks to help people relate
more to the people they might see on the streets, each of whom have different backgrounds,
problems, strengths and stories.

The charity hopes that in making the problem feel more real, people will consider
helping its mission of getting homeless people off the street and into permanent
accommodation and employment.

## Advertisement

 

The #NotWhoTheyAre campaign is currently live on WLM’s social channels (Facebook,
Twitter and Instagram), and will be live in Out Of Home across Marylebone Underground
station in the first two weeks of December. The charity is also organising a carol
service in the station on 10 December, to help encourage donations via selected 
donation boxes.

 * **[£2.9 billion available for local authorities to support vulnerable people](https://fundraising.co.uk/2020/03/24/2-9-billion-available-for-local-authorities-to-support-vulnerable-people/)**(
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 * **[£6 million for homelessness charities directly affected by coronavirus](https://fundraising.co.uk/2020/05/18/6m-for-homelessness-charities-directly-affected-by-coronavirus/)**(
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 * **[Canadian study finds unconditional cash transfers reduce homelessness](https://fundraising.co.uk/2023/09/15/canadian-study-finds-unconditional-cash-transfers-reduce-homelessness/)**(
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