# WWF creates 3 virtual events in a week

- Link: https://fundraising.co.uk/2019/11/29/wwf-creates-3-virtual-events-in-a-week/
- Published: 2019-11-29T09:00:40+00:00
- Author: Melanie May

**WWF, in collaboration with the agency Open, has developed three new virtual events
in one week.**

One event, [The Big Winter Wander](https://www.wwf.org.uk/events/winter-wander),
has already launched just in time for Christmas. It will give families across the
UK the chance to turn their traditional Boxing Day walk into a moment of fundraising,
fun and reconnecting with nature. The others are due to launch early next year.

[WWF](https://www.wwf.org.uk/) and [Open](http://opencreates.com) used sprint methodology
to develop the events fast – creating, testing, learning and launching in one week.
The sprint week brought together a hand picked team of fundraisers, strategists,
project managers and creatives from WWF and Open. Working in one room as one team,
the group collaborated in real-time, sharing roles and responsibilities to hit their
deadlines.

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Louise Lai, Client Services Director, Open said:

>  “A sprint week like this is about three things; ambition, planning and teamwork.
> Everyone must share the same ambition from day one. You need an air-tight plan
> to hit all your deadlines. And most importantly, you need a team who are empowered
> to make decisions, be flexible and leave old ways of working at the door.”

Caroline Appleton, Fundraising Innovation Lead, WWF added:

>   “In just five days we took three new event ideas from concept to execution, 
> a process that would usually take months. Now we can test, learn, fail, win and
> adapt in the fastest, most cost-effective way.” 

The impetus behind the project was articulated by Kerry Blackstock, WWF’s Director
of Relationship Marketing, at a recent Charity Benchmarks seminar.

She said:

>  “We’re great at regular giving but, as this study highlights, like many charities
> we have a need to diversify. You can see that our spend on events has been relatively
> low and so was our revenue. So that’s a good example of an area where we’re investing
> and innovating.”

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