# New Facebook fundraising tools unveiled in run-up to Christmas - Link: https://fundraising.co.uk/2019/11/22/new-facebook-fundraising-tools-unveiled-in-run-up-to-christmas/ - Published: 2019-11-22T13:41:36+00:00 - Author: Howard Lake **Facebook has extended its charity fundraising products ahead of Christmas, Giving Tuesday and year end campaigns. ** It has added **fundraiser stickers** in Facebook Stories, extended **charity livestreaming**, and added an **Instagram donate button** on the profiles of business accounts. It has also hinted at a new tool coming next year that will enable people to **donate their time** as volunteers to charities. The holiday season is all about giving back to the people and causes you care about. And this year, to help you give back in easy and impactful ways, we’re matching donations to nonprofits on GivingTuesday and launching new products to make giving back seamless on our apps.    ## Advertisement ## New fundraising tools ### 1. Fundraiser Stickers in Facebook Stories Following on from the introduction of [fundraiser stickers on Instagram Stories](https://fundraising.co.uk/2019/07/30/now-uk-charities-can-use-instagram-donation-stickers/) this summer, you can now use a fundraiser sticker on Facebook Stories. The sticker on your story can be used to promote a specific charity or a personal fundraiser. ![Facebook Stories donation sticker](https://wfay6x.infiniteuploads.cloud/2019/11/ Facebook-Stories-donation-sticker-514x1024.png) _Facebook Stories donation sticker for Movember_ In the US the Latin GRAMMYs used this new feature to drive people to their fundraising campaign for the Latin GRAMMY Cultural Foundation. ![Example of a fundraiser sticker on Facebook Stories](https://wfay6x.infiniteuploads. cloud/2019/11/Facebook-Stories-donation-sticker-example-514x1024.png) _Facebook fundraiser sticker on the Latin GRAMMY’s Facebook Story_ The fundraising sticker appears as one of the options on the stickers menu on a Facebook Story: ![Facebook Stories donation sticker menu](https://wfay6x.infiniteuploads.cloud/2019/ 11/Facebook-Stories-donation-sticker-menu-514x1024.png) _Facebook Stories donation sticker menu_ ### 2. Charity Livestreaming ![Facebook Gaming for charity livestream on desktop](https://wfay6x.infiniteuploads. cloud/2019/11/FB-Gaming-Charity-Livestream_desktop-1024x576.png) _Facebook gaming for charity livestream on desktop_ Facebook is [launching charity livestreaming](https://www.facebook.com/fbgaminghome/blog/gaming-for-good-charity-livestreaming-tools-launching-for-facebook-gaming-creators-fans) tools to enable charities to benefit from those who take part in gaming for good. The tools are available to all Facebook Gaming Level Up creators and partnered creators in regions where fundraising tools are available on Facebook, including the UK.During a livestream, gaming creators can now: * select causes for viewers to support * set donation goals * add a donation progress bar * and share donation alerts within a livestream video. Gaming creators can choose from the full list of charities available for fundraisers in their given region and people can donate while watching a livestream. ![Facebook gaming charity livestream on mobile](https://wfay6x.infiniteuploads.cloud/ 2019/11/FB-Gaming-Charity-Livestream_mobile-592x1024.png) _Facebook gaming charity livestream on mobile_ The launch of the tools follows a year of testing with a small group of gaming creators in the US. During this period 25 gaming creators raised more than $180,000 for charity.  ### 3. Instagram donate button on business account profiles The new Donate button on Instagram gives another tool to fundraise on Instagram together with the [Fundraiser Stickers on Instagram Stories](https://fundraising.co.uk/2019/07/30/now-uk-charities-can-use-instagram-donation-stickers/) introduced in the UK July. Charities with [business accounts](https://business.instagram.com/getting-started) can now raise money directly from their profiles, making it even easier for their communities to support them. Facebook confirms that 100% of all donations it handles via its fundraising tools is passed to the relevant charities. The total for income raised by Facebook fundraising tools, much of it raised by Facebook birthday fundraisers, is [over $2 billion](https://fundraising.co.uk/2019/09/19/facebook-fundraising-tops-1-6bn-worldwide/). ## Volunteering tool in the works ![Facebook's upcoming volunteering product](https://wfay6x.infiniteuploads.cloud/ 2019/11/Facebook-Volunteering-Product-Assets-1024x617.png) _Facebook’s upcoming volunteering product_ When announcing the new fundraising tools Facebook mentioned that it was also currently working with nonprofit organisations to build a feature on Facebook that will make it easier for people to donate not just money, but also volunteer to donate their time to causes they care about. This feature is expected to launch in 2020. ## $7m donation match for Giving Tuesday for US nonprofits ![Facebook's matched giving offer for US nonprofits](https://wfay6x.infiniteuploads. cloud/2019/11/facebook-matched-giving-giving-tuesdsay-usa-20191203-502x1024.png) _Facebook will match fund $7m for donations to US nonprofits on Giving Tuesday_ Finally, Facebook confirmed it is offering to [match up to $7 million in donations to US nonprofits](https://www.facebook.com/help/332488213787105?helpref=faq_content) made through Facebook fundraising tools on GivingTuesday, 3 December. To ensure an equitable distribution and help as many causes as possible, its match will have a per-nonprofit and per-donor cap.  * **[Over 7 million people in the UK have donated to a Facebook fundraiser](https://fundraising.co.uk/2021/03/23/over-7m-uk-donated-facebook-fundraiser/)( 23 March 2021) * **[Facebook fundraising results from Givepanel’s charity clients](https://fundraising.co.uk/2021/04/15/facebook-fundraising-results-from-givepanels-charity-clients/)( 15 April 2021)** * **[Donorfy adds facility for managing Facebook and Instgram fundraising](https://fundraising.co.uk/2020/07/13/donorfy-adds-facility-to-managing-facebook-and-instagram-fundraising/)( 13 July 2020) ![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader- 2x.gif)