# Making a Difference Cards adds video and audio messages for Christmas

- Link: https://fundraising.co.uk/2019/11/20/making-a-difference-cards-adds-video-and-audio-messages-for-christmas/
- Published: 2019-11-20T17:24:59+00:00
- Author: Howard Lake

**Making A Difference Cards have introduced video and audio messages for both printed
and ecards to help boost charity Christmas card sales this season.**

The new functions are designed to make personalised cards even more personal.

With printed cards the video or audio message can be accessed by a QR code or personalised
URL printed on the card.

## Advertisement

 

![Making a Difference Cards video message example](https://wfay6x.infiniteuploads.
cloud/2019/11/making-a-difference-cards-video-promo-1024x366.jpg)

_A Making a Difference Cards video message_

 

The card platform, launched in 2017, aims to bring a different model for generating
income for charities. [Making A Difference Cards](https://makingadifference.cards/press/christmas-comes-early-to-charities-on-the-making-a-difference-card-platform/)
makes no charge for its services, and puts the donation amount of a card in the 
hands of the purchaser. Nor does it take any commission from the donation.

In addition it facilitates donating in lieu of gift giving: people can choose to
buy a greeting card and make a donation as a gift all in one purchase.

It offers over 900 card designs for all occasions: corporate cards, family packs,
small, large, gloss, matt, printed cards or 3D ecards.

 

![Making a Difference Cards Christmas cards](https://wfay6x.infiniteuploads.cloud/
2019/11/makingadifference-christmas-gifts-header-1024x384.jpg)

 

## Embedding a card shop in a charity’s site

In addition the company now lets charities embed the card shop within their own 
charity website with a single line of code. In this way, with its minimal branding,
it helps reduce the chance of losing visitors who might be put off by being taken
off a charity site to a card seller’s site.

Katherine Jary of the Friends of Bedgebury Pinetum said: “The concept of online 
charity cards is simple and brilliant, a great additional fund-raising string to
our bow. It is even simpler and more accessible now that it can be embedded into
our own website.”

The site includes a Gift Aid option, and the company commits to transferring donations
to charities at the point of purchase.

 

![Christmas card shop embedded with a charity's site](https://wfay6x.infiniteuploads.
cloud/2019/11/makingadifference-friends-cards-1024x821.png)

_Card shop embedded within the site of The Friends of Bedgebury Pinetum_

 

## WATCH: Making a Difference Card’s new Christmas card features

 * **[Who’s supporting who this Christmas – & how](https://fundraising.co.uk/2022/11/18/whos-supporting-who-this-christmas-how/)**(
   18 November 2022)
 * **[Consumers Advised to buy Christmas Cards Directly from Charity](https://fundraising.co.uk/2007/11/27/consumers-advised-buy-christmas-cards-directly-charity/)**(
   27 November 2007)
 * **[E-card venture lets people donate the cost of a printed card](https://fundraising.co.uk/2015/12/01/e-card-venture-lets-people-donate-the-cost-of-a-printed-card/)**(
   1 December 2015)

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