# Lack of faith in charities a barrier to giving for 1 in 4 wealthy individuals

- Link: https://fundraising.co.uk/2019/11/19/lack-of-faith-in-charities-a-barrier-to-giving-for-1-in-4-wealthy-individuals/
- Published: 2019-11-19T12:37:26+00:00
- Author: Melanie May

**One in four wealthy individuals state a lack of faith in how charities are run
and a lack of control over how money is used as major reasons preventing them from
donating more to charity, according to a new report by Barclays Private Bank.**

However, 7 in 10 also think giving to charity is for those more wealthy than themselves.

_[Barriers to Giving](https://privatebank.barclays.com/content/dam/privatebank-barclays-com/en-gb/private-bank/documents/what-we-offer/philanthropy/barriers-to-giving-ibim9550.pdf),
_commissioned by [Barclays Private Bank](https://privatebank.barclays.com) and undertaken
by global intelligence business [Savanta](https://savanta.com), identifies an underlying
sense of ‘us and them’ between high net worth individuals (HNWIs) and charities.
This, it says, is driven by a lack of understanding and poor communication, which
has a detrimental impact on the potential for HNWIs and charities to develop mutually
beneficial partnerships over the longer term.

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25% of wealthy individuals state a lack of faith in how charities are run, while
27% point to a lack of control over how money is used as major reasons that prevent
them from donating more to charity.

The report also found that 74% of HNWIs believe philanthropy is a responsibility
of those wealthier than themselves. Almost half (46%) believe that it is the responsibility
of the government or state to support charitable organisations’ causes, while 35%
believe that making extra donations wouldn’t be large enough to have a significant
impact and a quarter (24%) cite a lack of knowledge, experience and contact with
the charity sector as a hurdle to overcome when considering large donations.

Charities’ current perceptions and methods of engaging with HNWIs are also identified
in the report as barriers to major giving, such as the assumptions that HNWIs often
demand ‘too much control’ over their donations and that they can ‘always give more’.

To bridge the gap between HNWIs and charities, Barclays Private Bank is partnering
with [The Beacon Collaborative](https://www.beaconawards.org.uk), a collective founded
to encourage and celebrate major donors in the UK, and the [Institute of Fundraising](http://www.institute-of-fundraising.org.uk).
The partnership aims to deliver a step change in giving by building trust and understanding
between HNWIs and charities. It will support The Beacon Collaborative’s objective
to generate an additional £2 billion in donations to charity by 2025. Barclays Private
Bank and The Beacon Collaborative will also work with the Institute of Fundraising
to deliver a series of events to help fundraisers engage and form long-term relationships
with HNWIs.

Matthew Bowcock, co-founder of The Beacon Collaborative said:

> “Philanthropy has a crucial role to play in modern society – especially in today’s
> climate, where inequality has created deep divisions. As this_ _report reveals,
> there is more to be done to bridge the gap between charities and donors. Strengthening
> such relationships, with the help of Barclays Private Bank and the Institute of
> Fundraising, will be essential in meeting our goal to secure an additional £2 
> billion in annual collective funding by 2025.”

Peter Lewis, Chief Executive of the Institute of Fundraising said:

> “We’re delighted to be bringing the findings of Barriers to Giving 2020 to life
> for the hundreds of charities we support, with a series of events that will help
> fundraisers to better understand wealthy donors, and to build more impactful, 
> longer-term relationships with them. At the same time there is a need to help 
> HNWIs better understand charities and the impact we know is achieved.”

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