# ECNL publishes review of global fundraising self-regulation

- Link: https://fundraising.co.uk/2019/11/19/ecnl-publishes-review-of-global-fundraising-self-regulation/
- Published: 2019-11-19T10:53:20+00:00
- Author: Melanie May

**Organisations involved in the self-regulation of fundraising should rethink systems
of accountability to be more accountable to beneficiaries, a review on global fundraising
self-regulation commissioned by the European Center for Not-for-Profit Law (ECNL)
has recommended.**

The [new report](http://ecnl.org/mapping-trends-and-principles-of-self-regulation-regimes-on-fundraising/)
from [ECNL](http://ecnl.org/) and co-authored by [Rogare](https://www.rogare.net)’
s director Ian MacQuillin with Adrian Sargeant and Harriet Day at the [Philanthropy Centre](https://www.philanthropy-centre.org),
looks into the literature and practice of self-regulation regimes with a focus on
fundraising principles, and considers academic models of accountability in non-profit
self-regulation. With limited academic attention and available data on fundraising
self-regulation to date, the review aims to fill this gap.

It finds many models are based on ‘Principal-Agent’ theory, which sees the regulator
body act as the agent of the principal to ensure the intentions are adhered to. 
In the case of fundraising self-regulation, the principal is the donor.

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However, while this means self-regulation is often good at accountability to donors
and governments, it means that because beneficiaries lack similar power to make 
demands of NGOs, there is often a poor level of accountability to them.

The report concludes that beneficiaries are owed a high degree of moral accountability,
and that it is their interests that should take precedence.

It states:

> “We recommend that all involved in fundraising regulation should review their 
> accountability processes, but more than this, rethink what kinds of accountability
> they owe their various stakeholders, based on the theory and scholarship we have
> described in this report. We particularly recommend devising a model for beneficiary
> accountability in fundraising self-regulation.”

Among its other recommendations, the report also suggests considering how the PFRA-
model of self-regulating – a so-called ‘common pool resource’ in the context of 
face-to-face fundraising – could be adapted and applied to other methods of fundraising,
and that all self-regulation of fundraising should comply with the five principles
of good regulation as set out by the UK Government’s Better Regulation Task Force.

These are:

 * Proportionality – regulators should intervene only when necessary. Remedies should
   be appropriate to the risk posed, and costs identified and minimised.
 * Accountability – regulators should be able to justify decisions and be subject
   to public scrutiny
 * Consistency – government rules and standards must be joined up and implemented
   fairly
 * Transparency – regulators should be open, and keep regulations simple and user-
   friendly
 * Targeted – regulation should be focused on type problem and minimise side effects.

Lead author on the report, Ian MacQuillin said:

> “Self-regulation is not just a matter of a professional body writing a code of
> practice. These days, the government is never far from the mix and is often a 
> driving force in the background. We now have systems of co-regulation where all
> sorts of actors – such as ratings agencies and information services – are part
> of the regulatory mix.
> “But those actors are often most focused on protecting donors’ interest. We see
> this so often with the arbitrary upper limit on admin costs that are – or have
> been – part of many countries’ standards.
> “And while there may be many ‘prudential’ reasons why self-regulatory bodies think
> their primary accountability is upwards to donors and the public, there is plenty
> of scholarship that argues for a downward moral accountability to beneficiaries,
> to ensure they are not harmed by unnecessarily restrictive regulation_.”_

The [full report](http://ecnl.org/mapping-trends-and-principles-of-self-regulation-regimes-on-fundraising/)
can be accessed on the ECNL site.

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