# Four charities’ Christmas appeal TV adverts

- Link: https://fundraising.co.uk/2019/11/14/four-charities-christmas-appeal-tv-adverts/
- Published: 2019-11-14T12:11:00+00:00
- Author: Howard Lake

**Here are the Christmas fundraising appeal TV adverts from 2019.**

## 1. The Salvation Army

The Salvation Army’s Christmas Gift Appeal focuses on a £19 gift, with an option
to give via text or phone. Indeed, the text option generates a call back so that
the donation can be made.

As well as several examples of individuals who are facing hardship, the advert invites
viewers to imagine Christmas without the Salvation Army.

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 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

_[The video at https://www.youtube.com/watch?v=0MNAPjbfIMw is no longer available]._

The charity produces several adverts for the appeal:

_[The video at https://www.youtube.com/watch?v=TWqUTxsIu1E is no longer available]._

## 2. WWF-UK

WWF’s new advertising campaign, ‘Adopt a Better Future’, brings to life the global
challenges facing wildlife as a result of mass deforestation.

The advert uses stop-motion animation – a first for WWF – to tell the story of a
young girl rallying a crowd to protect a threatened wild jaguar as it flees the 
burning rainforest. With it comes the message that collectively we can, and must,
end the destruction of nature worldwide.

The advert follows WWF’s recent campaign for the devastating forest fires in the
Amazon, which raised over £1 million from concerned supporters. Charcoal taken from
the burnt remains of the Amazon has been used to create the jaguar drawing that 
features in the young girl’s bedroom during the advert.

The charity has also produced a “behind the scenes” video of how the advertising
campaign was put together.

## 3. British Heart Foundation

“Will you help make a wish come true?”

## ⏎ 4. CLIC Sargent

When cancer cancels Christmas – Gabby’s story.