# WWF-UK launches first tribute fund

- Link: https://fundraising.co.uk/2019/10/31/wwf-uk-launches-first-tribute-fund/
- Published: 2019-10-31T08:12:51+00:00
- Author: Melanie May

**WWF-UK has launched a tribute fund website where people can create a page in memory
of relatives and friends, while also raising funds for the charity.**

Its first tribute fund, the [website](https://giveinmemory.wwf.org.uk/) was created
following enquiries from [WWF-UK](https://www.wwf.org.uk) supporters asking how 
they could remember and celebrate a loved one’s memory and help to raise money for
the charity’s work in their name.

The site was built using marketing agency [WPNC](https://wpnc.agency/)’s [inMem^(TM)](http://go-donate.uk/Products/inmem)
platform, which lets people create a tribute page and raise funds with it through
a simple user interface. 

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![Phone, desktop and tablet representations of WWF's tribute fund raising pages](
https://wfay6x.infiniteuploads.cloud/2023/09/WWF_TributeFund_All-Smaller-e1572509352680.
webp)

WWF’s Tribute Fund

The platform can be branded to charity guidelines, is linked to social media and
encourages users to share pages and fundraising efforts via their social channels.

Maria Dyson, Legacy and In-Memory Supporter Manager at WWF-UK, said:

> “We’re excited to be able to offer the online tribute fund platform, which forms
> part of our wider drive to significantly boost the presence of our in-memory donation
> tools digitally.
> “We hope the tribute fund service will greatly improve our supporter experience
> at a difficult time, and also help us to raise funds for our vital work to create
> a better future for nature and people.”

Vicky Reeves, Managing Director Digital at WPNC, added:

> “We are delighted to have created this website for WWF on our inMem™ platform.
> As part of the grieving process, many people want to do something special to remember
> a loved one when they die. Raising money through a dedicated charity tribute fund
> is a great way to do that and is also good for their chosen charity.”

 * **[WWF launches monthly subscription product](https://fundraising.co.uk/2019/12/05/wwf-uk-launches-monthly-subscription-product/)(
   5 December 2019)**