# Virgin Money to end London Marathon sponsorship after 2021

- Link: https://fundraising.co.uk/2019/10/23/virgin-money-to-end-london-marathon-sponsorship-after-2021/
- Published: 2019-10-23T08:00:53+01:00
- Author: Melanie May

**London Marathon is looking for a new sponsor for 2022 onwards, after London Marathon
Events announced that 2021 is to be the last year of Virgin Money’s long-standing
sponsorship of the event.**

The partnership dates back to 2010, first with Virgin and then with [Virgin Money](https://uk.virginmoney.com/virgin/)
from 2014. Virgin Money has decided not to renew the current contract, which comes
to an end after the 2021 event.

This also means the [London Marathon](https://www.virginmoneylondonmarathon.com/en-gb/)
will be looking for an alternative to Virgin Money Giving as the official fundraising
platform for the event.

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Hugh Brasher, Event Director for London Marathon Events, said:

> “Our partnership with Virgin Money has been fantastic and together we have established
> London as the greatest marathon in the world. This year we celebrated a landmark
> in our history as we passed £1 billion raised for charity since our first race
> in 1981 and more than £560 million of that was raised since the first year of 
> this partnership.
> “We are very proud that this partnership led to the creation of Virgin Money Giving,
> the not-for-profit fundraising platform which has meant that so much more of the
> money raised by our runners goes to their chosen charity.
> “Twelve years is a very long time in sports sponsorship and further illustration
> of the mutual success of this partnership. We would like to thank everyone at 
> Virgin Money for their wonderful support of the London Marathon.”

Helen Page, Group Brand and Marketing Director at Virgin Money, said:

> “We are proud to have partnered with the London Marathon. Together we have raised
> more than £560 million for charities and built an enduring legacy that will benefit
> society and causes for decades to come – with £200 million of that raised on Virgin
> Money Giving, our not-for-profit fundraising platform.
> “As a new organisation with a new purpose we need to realign our future sponsorship
> and take a different direction. We remain committed to sponsoring the London Marathon
> until 2021 and look forward to playing a huge part in the London Marathon’s 40th
> race celebrations in 2020.”

This year’s Virgin Money London Marathon raised a [record-breaking £66.4m](https://fundraising.co.uk/2019/09/26/2019-virgin-money-london-marathon-raised-record-breaking-66-4-million/)
for charity. 2020’s race is the 40th, and takes place on Sunday 26 April.

 

Image: Woman running for Dementia Revolution in 2019 Virgin Money London Marathon

 * **[Virgin Money Giving launches fundraising tools for businesses](https://fundraising.co.uk/2020/03/11/virgin-money-giving-launches-fundraising-tools-for-businesses/)**(
   11 March 2020)
 * **[Virgin Money incentivises current account switchers with £50 charity donation](https://fundraising.co.uk/2021/02/16/virgin-money-incentivises-current-account-switchers-with-50-charity-donation/)**(
   16 February 2021)
 * **[2021 London Marathon was biggest ever day for donations on Virgin Money Giving](https://fundraising.co.uk/2021/10/04/2021-london-marathon-was-biggest-ever-day-for-donations-on-virgin-money-giving/)**(
   4 October 2021)

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