# Comic Relief to use podcasts to reach new audiences

- Link: https://fundraising.co.uk/2019/10/07/comic-relief-to-use-podcasts-to-reach-new-audiences/
- Published: 2019-10-07T08:00:29+01:00
- Author: Melanie May

**Comic Relief has partnered with podcast company Acast in a bid to reach and engage
new audiences through podcasts.**

Listeners will hear targeted messages about [Comic Relief](https://www.comicrelief.com)’
s work powered by Acast’s advertising platform, which will be heard exclusively 
across [Acast](https://www.acast.com)’s UK podcast network from November 2019.

The partnership offers the opportunity to reach millions of listeners, building 
awareness of the work Comic Relief supports through Acast’s UK audience whilst trialling
a new way of fundraising.

## Advertisement

Charlotte Hillenbrand, Comic Relief’s Executive Director of Digital & Innovation,
said:

> “Acast has a fantastic rollcall of podcasters – audio presents a unique opportunity
> to capture the imagination, connect listeners to stories and to move people to
> act. Comic Relief is excited to join the Acast family and reach new audiences 
> with this partnership. Working with Acast is a fantastic opportunity to bring 
> audiences closer to social change, and highlights the difference we can all make
> and spur people on to get involved, whether that’s donating or joining Comic Relief’s
> movement of determined optimists.”

Susie Warhurst, SVP of Content at Acast,_ _said_: _

> “Acast is proud to partner with Comic Relief and help support the fantastic work
> they do tackling inequality and injustice around the world. We have the ears of
> millions of people across the UK to listen to the life changing projects made 
> possible by Comic Relief. We look forward to bringing new ways for people to support
> Comic Relief and amazing work they do.”

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