# Irish charitable giving put at over €1 billion

- Link: https://fundraising.co.uk/2019/10/04/irish-charitable-giving-put-at-over-e1-billion/
- Published: 2019-10-04T16:56:48+01:00
- Author: Howard Lake

**A detailed analysis of fundraising performance in Ireland has revealed that charitable
giving in 2017 was €1.1 billion.**

The Irish Not-for-Profit Fundraising Performance Report was commissioned by [2into3](http://www.2into3.com)
and supported by The Community Foundation for Ireland, Quilter Cheviot, BDO and 
Salesforce.org. The report showed that **fundraising income increased 9%**, rising
for the eighth consecutive year.

The report is for 2017 and it used a representative sample of not-for-profit organisations
to chart philanthropic income trends in Ireland. The report estimates Ireland’s 
charitable giving to be at **€1.1 billion in 2017**, with Irish people giving an**
average of €233 annually** and **philanthropy forming 0.30% of Ireland’s GDP**.

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Regular giving (**30%**) and direct marketing appeals (**20%**) dominate the fundraising
mix, while income from trusts and foundations represented only 1% of fundraising,
consistent with Ireland having the fewest charitable trusts and foundations in Europe.
More traditional fundraising methods such as local/community fundraising and emblem
appeals represent a far smaller portion of fundraised income, at **9%** and **6%**
respectively.

Legacy giving forms a significant portion of the overall fundraising mix at **12%**,
with substantial growth year-on-year, suggesting a move towards more legacy marketing
and, according to the Community Foundation, an unprecedented intergenerational transfer
of wealth in Ireland is expected to occur between 2017 and 2036.

57% of organisations in the survey had an income below €250,000 with almost 30% 
reporting income below €50,000. Only **15% of organisations had income of €1,000,000
or more**, and **2% reported an income of €10,000,000 or more**.

Education and research received 22c of every €1 raised in 2017, while social welfare
organisations received 18c of every €1. Environment and sporting organisations contributed
2% of total fundraised income each. **State funding** formed the majority source
of income at 60%, while **fundraised income accounted for 8%**.

In 2017, it **cost 24c to raise €1**, with relationship methods of giving bringing
in the highest return on investment.

The Fundraising Performance Report can be downloaded in PDF from [2into3](https://www.2into3.com/).

> Launched today our Annual Not-for-Profit Sector: Fundraising Performance report
> 2019[#givingireland](https://twitter.com/hashtag/givingireland?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/KmjtSCHopc](https://t.co/KmjtSCHopc)
> — 2into3 (@2into3) [September 27, 2019](https://twitter.com/2into3/status/1177510566883053574?ref_src=twsrc%5Etfw)

    

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