# Medivet clients give 1 million donations to rhino campaign

- Link: https://fundraising.co.uk/2019/09/05/medivet-clients-give-1m-donations-to-rhino-campaign/
- Published: 2019-09-05T08:00:52+01:00
- Author: Melanie May

**Medivet clients have now given one million donations, raising £500,000 for the
Medivet Saving The Rhino campaign with Wilderness Foundation Africa.**

The contributions were made over the past four years using [Pennies](https://pennies.org.uk/)
and hit £500,000 this week. The millionth donation was made at Medivet 24 Hour Shrewsbury_._
[Medivet](https://www.medivet.co.uk) clients are offered the opportunity to add 
50 pence to their veterinary bill to support the campaign.

The funds raised have played a crucial role in helping to protect the rhino – enabling
[Wilderness Foundation](https://wildernessfoundation.org.uk) Africa’s Forever Wild
Rhino Protection Initiative to support the endangered animals through a range of
activities. This includes the treatment of poaching attack survivors plus the care
and rehabilitation of orphaned baby rhinos.

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Medivet client donations have also enabled two cold scent tracker dogs to be deployed
with anti-poaching units, and support to be provided for intelligence-sharing amongst
local law-enforcement agencies. Funds have additionally been deployed to help drive
global awareness, and provide community services as well as field-based veterinary
equipment.
 

[⌊Medivet Shrewsbury 500k celebration⌉⌊Medivet Shrewsbury 500k celebration⌉[

Becky Lloyd, Joanna Feetch, and Fiona Platt at Medivet Shrewsbury 24 hour practice,
celebrating the achievement. Picture by Andrew Higgins/Thousand Word Media

Medivet launched its [Saving the Rhino](https://www.medivet.co.uk/about-medivet/animal-welfare/save-the-rhino/)
campaign in 2015 in partnership with Wilderness Foundation Africa, which is part
of a global alliance of charities that aims to protect and connect wilderness, wildlife
and people.

Dr John Smithers, Senior Partner and Project Co-ordinator for Medivet Saving the
Rhino, said:

> “We could not be more grateful to our clients for all they have done to help the
> survival of this iconic species. Their incredible generosity – combined with the
> support of our colleagues and partners – has made a real difference in the fight
> against poaching and we want to thank our clients for every donation made.”

Alison Hutchinson, CBE, CEO of Pennies said:

> “Pennies is proud to support Medivet’s Saving the Rhino campaign, and it’s been
> so inspiring to see one million individual micro-donations made through the digital
> charity box over the past four years.”

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   25 February 2026)
 * **[Pennies Awards 2026 open for entries, celebrating micro-donation champions](https://fundraising.co.uk/2026/07/30/pennies-awards-2026-open-for-entries-celebrating-micro-donation-champions/)**(
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 * **[Pennies raises £57,000 in first four months](https://fundraising.co.uk/2011/03/01/pennies-raises-57000-first-four-months/)**(
   1 March 2011)