# Now UK charities can use Instagram donation stickers - Link: https://fundraising.co.uk/2019/07/30/now-uk-charities-can-use-instagram-donation-stickers/ - Published: 2019-07-30T11:57:40+01:00 - Author: Howard Lake **Instagram has extended its Stories donation function to UK charities. Now people in the UK can raise money for a charity through Instagram Stories, with the launch of the new donation sticker.** The donation function was, as usual, [first made available to US nonprofits](https://fundraising.co.uk/2019/05/02/facebook-launches-instagram-donation-stickers-in-us/) in May, after [initial reports](https://fundraising.co.uk/2019/02/12/donation-feature-planned-for-instagram/) emerged in February. The donation sticker on Instagram Stories is available to both charities and their supporters to create a 24-hour fundraising campaign on Instagram. Stories on Instagram are themselves temporary, available only for 24 hours before they disappear. ## Advertisement Instagram, part of Facebook, states that “100% of the money raised goes to the nonprofits supported”. ![Instagram donate sticker for Purify H20](https://wfay6x.infiniteuploads.cloud/ 2019/07/IG-donation-Sticker-Web-Product-en-GB.png) _Instagram donate sticker for US nonprofit Purify H20_  The Instagram donation sticker builds on the technology that was created for [Facebook’s donate features](https://fundraising.co.uk/2013/12/18/facebook-adds-donate-now-button-us-nonprofits/), including the ability to add a donate button to posts, [Facebook Live videos](https://fundraising.co.uk/2017/03/31/donate-buttons-facebook-live-pages/) and nonprofit pages. ![Animal charity using Instagram donations sticker](https://wfay6x.infiniteuploads. cloud/2019/07/IG-donation-Sticker-2-Product-en-GB.png) _You can use multiple stickers to support the donations sticker._ Aibhinn Kelleher, Strategic Partnerships Manager, Social Impact team at Facebook EMEA, said: > **“**All over the world people are using Instagram to raise awareness of the causes > that matter to them. Now with donation stickers for Instagram Stories, people > have a really easy way to support these causes, while also directly raising money. > “As well as helping organisations reach new audiences, with 100% of all money > raised going straight to the organisation, the Instagram donation sticker should > be a valuable tool for the charity sector. We can’t wait to see the creative ways > that people use Instagram to support the causes they care about.”  ## How individuals can use the donations sticker • In Instagram, tap your profile image or swipe to your camera to start your story. • Select or take  a photo or video .• Tap the smiley face sticker icon in the top right.• Choose the Donation Sticker.• Select a charity• Type the name of your fundraising campaign.• Tap Send to.• Tap Share next to Your Story.You can do this multiple times to build your story.   ## How to set up as a charity Charities wishing to fundraise or receive donations via Instagram first need to register with Facebook to use its charitable giving tools to ensure that it is eligible. 1. [**Sign up**](https://www.facebook.com/donate/signup)** for Facebook Charitable Giving Tools.** To use the donation sticker nonprofits must be approved to accept Facebook Payments. Sign up[ here](https://www.facebook.com/donate/signup). 2. **[Link](https://help.instagram.com/356902681064399) your Instagram profile to your organisation’s Facebook Page.** 3. **[Convert](https://help.instagram.com/502981923235522) your Instagram profile to a Business Profile.** ## First charities Some of the first UK charities to benefit are being promoted throughout today by various celebrities on Instagram, including: * Fearne Cotton (@fearnecotton) with CoppaFeel! (@coppafeelpeople) * I Weigh (@i_weigh) and Munroe Bergdorf (@munroebergdorf) with Mermaids UK (@mermaidsgender) * Tom Daley (@tomdaley) with The Brain Tumour Charity (@thebraintumorcharity) * Chessie King (@chessiekingg) with The Cybersmile Foundation (@cybersmilefoundation) * Jim Chapman (@jimchapman) with WWF UK (@wwf_uk) * Zoe Sugg (@zoesugg) with Mind (@mindcharity) Here are some examples from charities: > Great for [@BCCare](https://twitter.com/BCCare?ref_src=twsrc%5Etfw) to be a launch > partner for [@instagram](https://twitter.com/instagram?ref_src=twsrc%5Etfw) Donate > in Europe this morning! Head to Instagram and add a donation sticker to your Stories > today [pic.twitter.com/yvYHyTg05s](https://t.co/yvYHyTg05s) > — Dan Papworth-Smyth (@dansmythphoto) [July 30, 2019](https://twitter.com/dansmythphoto/status/1156159067179626496?ref_src=twsrc%5Etfw) _[Tweet at https://twitter.com/NicolaGeeTweets/status/1156110869668999168 no longer available]._ > Exciting news this [#CharityTuesday](https://twitter.com/hashtag/CharityTuesday?src=hash&ref_src=twsrc%5Etfw) > as Instagram Donate launches in the UK! Check out [@TheBHF](https://twitter.com/TheBHF?ref_src=twsrc%5Etfw) > Stories 👇🏻 [pic.twitter.com/SQJQf8j697](https://t.co/SQJQf8j697) > — GivePanel (@givepanel) [July 30, 2019](https://twitter.com/givepanel/status/1156139589150679040?ref_src=twsrc%5Etfw) > I am a nerd. I like that you can customise the text. And add emoji. 🕊️ Go take > a look [https://t.co/YfsfKlGlor](https://t.co/YfsfKlGlor) [#InstagramDonate](https://twitter.com/hashtag/InstagramDonate?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/Mme6QAOcFh](https://t.co/Mme6QAOcFh) > — Paul de Gregorio (@pauldegregorio) [July 30, 2019](https://twitter.com/pauldegregorio/status/1156261417118523392?ref_src=twsrc%5Etfw) _[Tweet at https://twitter.com/JosephFreeman/status/1156273782925025281 no longer available]._ _[Tweet at https://twitter.com/JosephFreeman/status/1156445640932626433 no longer available]._ ## Follow UK Fundraising on Instagram You can follow [UK Fundraising](http://instagram.com/ukfundraising) and explore our Stories on Instagram.  * **[Over 7 million people in the UK have donated to a Facebook fundraiser](https://fundraising.co.uk/2021/03/23/over-7m-uk-donated-facebook-fundraiser/)( 23 March 2021) * **[RNLI’s Storm Ciara Facebook post raises over £26,000](https://fundraising.co.uk/2020/02/19/rnli-storm-ciara-facebook-post-raises-over-26000/)( 19 February 2020)** * **[Givepanel launches to help charities build relationships with Facebook fundraisers](https://fundraising.co.uk/2019/02/20/givepanel-launches-to-help-charities-build-relationships-with-facebook-fundraisers/)( 20 February 2019)**