# 10 great corporate partnerships: from fundraising to sponsorship, donated items, and more

- Link: https://fundraising.co.uk/2019/07/19/corporate-partnerships-round-up-fundraising-sponsorship-donations-more/
- Published: 2019-07-19T10:00:16+01:00
- Author: Melanie May

**Partnerships between businesses and charities can bring a lot of benefits – for
both sides – and here is a round up of some of the recent activity that has been
going on around the UK, from fundraising to event sponsorship, donated items and
more.**

 

 [⌊Culture Recruitment⌉](https://wfay6x.infiniteuploads.cloud/2019/07/culture_recruitment-e1563519319400.jpg)

#### Culture Recruitment & Cure Leukaemia

A number of businesses have come together to sponsor [Cure Leukaemia’s](http://www.cureleukaemia.co.uk/)
year’s London 2 Paris ride during Blood Cancer Awareness Month. The co-founders 
of Birmingham business[ Culture Recruitment](https://culturerecruitment.co.uk/) 
will be participating in the event while the business is also sponsoring the final
day of cycling from Beauvais to Paris, and a team of physios/masseurs from Roadside
Therapy at the event which runs from 12-15 September. The lead sponsors for each
day of the event have now been announced, with London to Calais on day one backed
by protein supplement whey’d, and day two – Calais to Abbeville – by Rudell the 
Jewellers. Day three, from Abbeville to Beauvais, has been sponsored by Honky, whilst
Crewe-based caboodle technology, are sponsoring the kit being worn by the back-up
crew.

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 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 

 [⌊toyota⌉](https://wfay6x.infiniteuploads.cloud/2019/07/toyota-e1563519376739.jpg)

#### Toyota & Guide Dogs

The [Toyota](https://www.toyota.co.uk/) Production System has been used to help 
improve the efficiency of the Guide Dogs’ harness-making, as part of Toyota GB’s
three-year partnership with the charity. The Toyota team reviewed every aspect of
the production and distribution of Guide Dogs’ harnesses and discovered a high level
of inventory owing to a ‘just in case’ principle. Toyota recommended that the ‘Just
in Time’ pillar of TPS could be applied to reduce surplus inventory. Improvements
included production of kanbans (a tool used in the Toyota Production System to operate
the production system as a pull system. It is a system that provides for conveying
information between processes and automatically orders parts as they are used), 
visual signage and shelf labels. The measures resulted in zero parts shortages and
improved efficiencies with a 24-hour turnaround on new orders.

 

> We've partnered with @Donate4Refugees! Simply purchase any of our products and
> we will donate a FREE Microspray to Donate4Refugees. Essential protection will
> be provided to the most vulnerable refugees in their battle against disease and
> infection: [https://t.co/bNvYKd7Jy8](https://t.co/bNvYKd7Jy8) [pic.twitter.com/0u8QqGC5MO](https://t.co/0u8QqGC5MO)
> — THEYE Mosquito Repellent (@THEYE8) [July 2, 2019](https://twitter.com/THEYE8/status/1146119438015639552?ref_src=twsrc%5Etfw)

 

#### THEYE & Donate4Refugees

[THEYE](https://www.theye.co.uk/), West-Yorkshire based manufacturer of travel essentials
and mosquito repellent products, has recently announced the launch of a new partnership
with the charity [Donate4Refugees](https://www.donate4refugees.org.uk/), in which
the company will donate products from its new mosquito repellent range to refugees
across Europe, providing protection for the mosquito-borne diseases which are providing
a risk to many refugees in the current climate. Those who purchase THEYE products
throughout July will be assisting, with the company donating a microspray to the
charity for every purchase.

 

> 50 charity partners, another great milestone for [#ThinkingofYou](https://twitter.com/hashtag/ThinkingofYou?src=hash&ref_src=twsrc%5Etfw).
> 
> A very warm welcome aboard to [@ParkinsonsUK](https://twitter.com/ParkinsonsUK?ref_src=twsrc%5Etfw)
> [https://t.co/qEwrInaGaT](https://t.co/qEwrInaGaT)
> — ThinkDonate (@thinkdonate) [July 3, 2019](https://twitter.com/thinkdonate/status/1146342907235975168?ref_src=twsrc%5Etfw)

 

#### Thinking of You & Parkinson’s UK

Charity mobile start-up [Thinking of You](https://thinkingofyouapp.com/) has announced
its 50th charity partner, [Parkinson’s UK](https://www.parkinsons.org.uk/), which
will join charities including the likes of Shelter, Children with Cancer UK, Brain
Tumour Research and Make-A-Wish on the Thinking of You app. The app enables users
to send a thoughtful message to someone and add an optional donation to the chosen
charity of the recipient or sender. Users will be able to select Parkinson’s UK 
for one-off or regular donations, and to choose Parkinson’s UK as their favourite
charity for fundraising campaigns too.

 

> Gatehouse Bank is proud to announce [@macmillancancer](https://twitter.com/macmillancancer?ref_src=twsrc%5Etfw)
> as it's charity of the year.[https://t.co/zyAyjVEmPR](https://t.co/zyAyjVEmPR)
> [#GatehouseBank](https://twitter.com/hashtag/GatehouseBank?src=hash&ref_src=twsrc%5Etfw)
> [#HomePurchasePlans](https://twitter.com/hashtag/HomePurchasePlans?src=hash&ref_src=twsrc%5Etfw)
> [#BuyToLet](https://twitter.com/hashtag/BuyToLet?src=hash&ref_src=twsrc%5Etfw)
> [#RealEstate](https://twitter.com/hashtag/RealEstate?src=hash&ref_src=twsrc%5Etfw)
> [#UKResidents](https://twitter.com/hashtag/UKResidents?src=hash&ref_src=twsrc%5Etfw)
> [#UKExpats](https://twitter.com/hashtag/UKExpats?src=hash&ref_src=twsrc%5Etfw)
> [#InternationalResidents](https://twitter.com/hashtag/InternationalResidents?src=hash&ref_src=twsrc%5Etfw)
> [#Property](https://twitter.com/hashtag/Property?src=hash&ref_src=twsrc%5Etfw)
> [#Finance](https://twitter.com/hashtag/Finance?src=hash&ref_src=twsrc%5Etfw) [#Investments](https://twitter.com/hashtag/Investments?src=hash&ref_src=twsrc%5Etfw)
> [#SpecialistBanking](https://twitter.com/hashtag/SpecialistBanking?src=hash&ref_src=twsrc%5Etfw)
> [#Charity](https://twitter.com/hashtag/Charity?src=hash&ref_src=twsrc%5Etfw) [#Macmillan](https://twitter.com/hashtag/Macmillan?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/jdsz5aWKGj](https://t.co/jdsz5aWKGj)
> — Gatehouse Bank (@gatehousebank) [July 4, 2019](https://twitter.com/gatehousebank/status/1146726906466897920?ref_src=twsrc%5Etfw)

 

#### Gatehouse Bank & Macmillan

[Gatehouse Bank](https://gatehousebank.com/personal) has named [Macmillan Cancer Support](https://www.macmillan.org.uk/)
as its inaugural Charity of the Year, chosen by staff. To support its new Charity
of the Year, employees of Gatehouse Bank will take part in a fundraising event every
month. Staff have already competed in the Milton Keynes Marathon and Half Marathon
on 6th May as well as 5k and 10k races at Run Regent’s Park on 9th June. Employees
are also being encouraged to come up with their own fundraising activities for the
charity, while donation boxes supplied by Macmillan are being placed in the reception
areas of Gatehouse Bank’s offices in central London and Milton Keynes. Greetings
cards donated by an employee based in Milton Keynes are also being sold for donations
to Macmillan.

 

 [⌊Surf⌉](https://wfay6x.infiniteuploads.cloud/2019/07/surf-e1563519646488.jpg)

#### Surf & Trussell Trust

Laundry brand [Surf](https://www.surf.co.uk/) has partnered with the [Trussell Trust](https://www.trusselltrust.org/)
to donate a quarter of a million washes to people visiting food banks in their network
over the next year. To mark the occasion, Love Island 2018 winner and Surf ambassador,
Dani Dyer, visited Hackney Foodbank, a member of the Trussell Trust’s network, to
lend a hand in sorting through donations.

 

#### 󠀁[⌊Dogs Trust⌉⌊Dogs Trust⌉󠀁[

#### People’s Postcode Lottery & Dogs Trust

[People’s Postcode Lottery](https://www.postcodelottery.co.uk/) has announced that
over £12million has been awarded to [Dogs Trust](https://www.dogstrust.org.uk/) 
since their partnership first began in 2013. The money raised so far by lottery 
players has allowed the charity to invest in additional skilled staff in several
different rehoming centres including Canine Carers, Greeting Staff, Transfer Drivers,
Maintenance Operatives, Training and Behaviour Advisors and Assistants, Volunteer
Co-ordinators, Foster Home Co-ordinators, Vet Nurses and Assistants and Hydrotherapists.
The money has also helped enable the charity to maintain and improve its rehoming
centre facilities, with funds currently contributing towards the redevelopment of
its Darlington rehoming centre into a world-class facility that will better cater
to the needs of thousands of dogs, staff and visitors in the North East.

 

 [⌊Foresters⌉](https://wfay6x.infiniteuploads.cloud/2019/07/foresters.jpg)

#### Foresters Friendly Society & Rays of Sunshine

[Rays of Sunshine](https://raysofsunshine.org.uk/) has been chosen by mutual provider
[Foresters Friendly Society](https://www.forestersfriendlysociety.co.uk/) as its
annual charity from June 2019 to June 2020. Each year, Foresters Friendly Society’s
incoming President chooses a charity for the mutual’s members to support. In addition
to ongoing charity fundraising around the country, the President will host a National
Afternoon Tea event in September 2019 in aid of Rays of Sunshine. With the money
raised, Foresters Friendly Society hopes to help the charity continue to grant wishes
to the children it supports.

 

  [⌊Variety⌉](https://wfay6x.infiniteuploads.cloud/2019/07/unnamed-1-e1563519940664.jpg)

#### Joie Baby & Variety, the Children’s Charity

[Joie Baby](https://www.joiebaby.com/), in partnership with [Variety, the Children’s Charity](https://www.variety.org.uk/)
presented Kent’s St. Nicholas School with a Variety Sunshine Coach, at a ceremony
at Nizels Golf & Country Club, Tonbridge. The coach is the first of a fleet of ten
donated by Joie Baby to be delivered to Special Educational Needs schools across
the nation. The Sunshine Coach will support the 250 students at St. Nicholas School
which provides education for children aged between 2 and 19 who have profound severe&
complex learning difficulties. The donation will help ensure students are able to
integrate with those at mainstream partner schools in Canterbury and take part in
sporting events.

 

 [⌊BRB Birmingham Airport⌉](https://wfay6x.infiniteuploads.cloud/2019/07/BRB-Birmingham-Airport-Reupload-20190627162947214-1.jpg)

#### Birmingham Airport & Birmingham Royal Ballet

[Birmingham Royal Ballet](https://www.brb.org.uk/) and [Birmingham Airport](https://www.birminghamairport.co.uk/)
have officially launched their year-long partnership with an exclusive event showcasing
the talent of one of BRB’s most long-standing and impactful programmes, Freefall
Dance Company. The partnership will focus on both Freefall and BRB’s Dance Track
talent identification programme. Through the partnership, Birmingham Airport will
provide funding to enable one new school in the North East area of Birmingham to
join the Dance Track programme. There will also be other activities throughout the
year such as dance workshops with Birmingham Airport staff in the BRB studios and
live performances from Dance Track and Freefall.

 * **[Q-Park charity partnership raises donations while discounting parking](https://fundraising.co.uk/2019/07/25/q-park-charity-partnership-raises-donations-discounting-parking/)**(
   25 July 2019)
 * **[Corporate partnerships: a bumper edition of good deeds](https://fundraising.co.uk/2019/08/08/corporate-partnerships-bumper-edition-good-deeds/)**(
   8 August 2019)
 * **[From fundraising to mentoring: 9 great corporate partnerships](https://fundraising.co.uk/2021/04/09/from-fundraising-to-mentoring-9-great-corporate-partnerships/)**(
   9 April 2021)

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