# UK Fundraising adds Facebook advertising course to its training courses

- Link: https://fundraising.co.uk/2019/07/05/uk-fundraising-adds-facebook-advertising-course-to-its-training-courses/
- Published: 2019-07-05T11:12:32+01:00
- Author: Howard Lake

**The latest addition to UK Fundraising’s range of training courses for fundraisers
addresses the opportunities for finding and attracting potential supporters using
Facebook advertising.**

The new half-day course, **How to create and use Facebook ads for donor acquisition**,
takes place this month for the first time in central London. It offers an introduction
to the type of advert content that works best, and how to ensure it reaches appropriate
Facebook uses. It goes beyond simply ‘boosting’ a Facebook post, offering a clearer
understanding of how to use Facebook’s tools for targeting and testing adverts that
work.

The course covers how to start small, and test and learn what works for your charity,
with a view to investing more to increase the income and number of supporters.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Like many of UK Fundraising’s courses, the new course is presented by an external
expert and practitioner. **Chris Dellaca** is a director at [RAISETHRU](https://www.raisethru.com/),
which helps charities “get breakthrough fundraising results with Facebook”. At Unicef
UK for four years he was responsible for social media strategy including paid and
organic activity. He put a strong focus on training and internal consultancy to 
provide expertise at all levels of the organisation.

[How to create and use Facebook ads for donor acquisition](https://www.eventbrite.co.uk/e/how-to-create-and-use-facebook-ads-for-donor-acquisition-tickets-64363885113?aff=ebapi)
takes place on **Monday 15th July** from 1.30pm in central London and is kindly 
hosted by Blackbaud/JustGiving. Tickets cost £120 (including VAT).

 

## Other UK Fundraising courses

[Other courses currently available](http://ukfundraising.eventbrite.co.uk) are:

 * 17 July (pm): **An Introduction to Gift Aid**, presented by Barry Gower of GAIN;
   at Blackbaud/JustGiving, central **London**
 * 26 July (pm): **Graphic Traffic: how to create and use fundraising images and
   video on social media**, presented by Howard Lake; at TwentyTwenty, **Leicester**

 

## Other courses

UK Fundraising’s Howard Lake is also running courses for other providers. In addition
to presenting on personal brand for fundraisers at next week’s [Tony Elischer Foundation](http://tonyelischerfoundation.org/)
Summer seminars next week, his next courses are:

 * 12 July (6-8pm): [Using social media for impact](https://www.money4youth.com/courses-events/),
   for Money4Youth’s Innovation Hub’s #FunFriday, central London, £20
 * 2 August: [How to win supporters and funds online](https://www.institute-of-fundraising.org.uk/events-and-training/events/fundraising-training-how-to-win-supporters-and-funds-online-aug-2019/),
   for the Institute of Fundraising’s Academy, central London, £220 for IoF individual
   members. (This course is also running on [25 November](https://www.institute-of-fundraising.org.uk/events-and-training/events/fundraising-skills-digital-training-funds-online-nov-2019/)).

 

 * **SEE ALSO: [I didn’t know you did that @howardlake](https://fundraising.co.uk/2019/06/24/i-didnt-know-you-did-that-howardlake/)(
   24 June 2019)**

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