# Cost effectiveness of contactless giving examined in white paper

- Link: https://fundraising.co.uk/2019/07/03/cost-effectiveness-of-contactless-giving-examined-in-white-paper/
- Published: 2019-07-03T08:30:50+01:00
- Author: Melanie May

**UK contactless technology provider GoodBox has published a white paper giving 
an insight into the effectiveness of contactless fundraising, based on the experiences
of its charity clients.**

_Contactless Technology: Worth the Investment?_ was launched at Fundraising Convention
on Tuesday 2 July, and is the first in a two-part series supported by the IoF.

[GoodBox](https://www.goodbox.com/) both rents and sells contactless hardware, as
well as delivering purpose-built solutions for spaces with heavy footfall such as
museums, art galleries, places of worship and hospitals.

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It analysed its client performance under several different metrics; including purchased,
rented and purpose-built devices, and found that in less than a year purchased devices
produced an overall ROI of 340% for its clients, while rentals have produced an 
overall ROI of 212%, and purpose-built devices 1,384%.

Looking at its charity clients’ experiences with purchased devices, it found that
in total, the 25 organisations in the study that had bought devices spent £69,035
on the upfront cost of contactless technology with the technology yielding £303,967
in returns so far to give the ROI of 340%.

84% of these organisations saw a full return on investment within 12 months. GoodBox
estimates that they will have made a return on their investment of 2,485% within
five years – the expected lifespan of a GoodBox device.

The 35 organisations in the study that rented GoodBox devices raised a total of 
£53,849, having spent £17,225 on the cost of renting hardware – a total of 212% 
return on investment. Renting for a week is roughly one tenth the price of buying
a device outright, according to GoodBox’s figures, which also show higher levels
of profitability for devices rented over a shorter period of time, due to the devices
being used for targeted events.

Andrew O’Brien, CEO GoodBox commented:

> “GoodBox is founded on the belief that in order to prosper, charities must have
> equal access to cutting-edge technologies. However, for charities to put their
> trust in innovation, is it essential that we increase access to relevant data.
> This white paper provides ground-breaking and honest insight into the effectiveness
> of contactless fundraising. I hope that it will enable more charities to thrive
> in an increasingly cashless society, and to do so with confidence. I am very grateful
> to the IoF for their support in the creation of this work; a report which I believe
> will meaningfully contribute to shaping the future of giving.”

Adam Bryan, Director of Partnerships and Innovation, Institute of Fundraising added:

> “I have no doubt that this paper will help to clear some of the confusion around
> contactless; helping fundraisers make more effective decisions and enabling them
> to address the rapidly evolving contactless landscape with greater confidence.”

Digital copies of the full report are available by emailing [ou******@*****ox.com](https://fundraising.co.uk/2019/07/03/cost-effectiveness-of-contactless-giving-examined-in-white-paper/ou******@*****ox.com).

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