# How to get the most out of networking at Fundraising Convention and elsewhere

- Link: https://fundraising.co.uk/2019/06/16/how-to-get-the-most-out-of-networking-at-fundraising-convention-and-elsewhere/
- Published: 2019-06-16T20:55:37+01:00
- Author: Howard Lake

**Robin Peake, the Senior Fundraising Executive at Home for Good, explains why building
relationships is so important for building success, and gives some top tips to help
you network more effectively while at next month’s Fundraising Convention.**

If we’re honest, a lot of our success in life has come because of who we know. I
got my first job in fundraising in part because I had a friend who worked at that
charity. Wealthy people have agreed to meet with me because one of our supporters
made an introduction. I’ve run successful appeals because fundraisers better than
me have let me buy them coffee and ask them questions. Most of the solutions to 
our problems are held in the relationships that we already have.

Building relationships is important for building success. So opportunities to network–
however much we might hate that word – should be grasped. A good conference is measured
not only by how many notes we take, but by how many connections we make. And next
month’s Fundraising Convention is a great place to do just this. Here’s some of 
my tips on effective networking.

## Advertisement

 

## Be interested

Lots of people seem interesting. A lot less seem interested. Use the time between
presentations to meet new people and ask them interesting questions. Ban yourself
from asking closed or predictable questions: “What do you do?”, “Who do you work
for?”, “Are you enjoying today?”

Instead, aim to ask a question that will make someone think. “What are you going
to do differently because of that last session?” “Are you working on any personal
passion projects?” “What are you learning right now?”

 

## Pretend to be the host

One of my favourite things to do is to act like I’m the host. I find when I do that,
I come across more cheerful and confident. Adopting the persona of a host leads 
me to asking questions like: “Would you like to join us for dinner after today?”,“
Is there anyone you’d like to be introduced to?” or – if they’re unfamiliar with
London – “would you like some recommendations of what to see before you leave the
city?”

Lots of people at Fundraising Convention will there be on their own. Focusing on
helping them to have a good time is a great way to meet people, and helps you focus
less on your own discomfort (it’s also just a nice thing to do!).

 

## Networking is for introverts too

![Mug with "busy introverting" on the outside, held by one hand, on a pink background.
Photo: Unsplash](https://wfay6x.infiniteuploads.cloud/2019/06/introvert-mug-unsplash-
e1560714619347.jpg)

_Busy introverting_

 

I’m an introvert. Being around people depletes my energy. I’m the kind of person
who diaries in time with myself so that if people ask me to dinner I can say “I 
have another appointment”.

Yet every introvert is different. If I’ve had a day that is light on meetings and
people time, then networking in the evening and meeting people for the first time
can actually bring me energy (it’s meeting you for the second time that really drains
me).

My advice for introverts would be to evaluate your energy and manage it. That’s 
why at some conferences, I’ll duck out of a presentation so that I can give my best
self to the coffee break,  recognising that sometimes that’s where the real value
is. Learn how to operate as your best self.

 

 

## Know the tactics

No tactic can be a substitute for being your authentic and interesting self. But
networking, like other aspects of fundraising, is a skill that can be improved. 
Here’s what I’ll be doing at Convention:

• Keeping up to date with the [#IoFFC hashtag](https://twitter.com/search?q=%23ioffc&src=typd)
on Twitter, and tweeting people I’d like to meet in the coffee breaks.

• Instead of trying to talk to people on their way to get a drink or bite to eat,
I’ll be positioning myself to greet people as they turn around with a full plate
or glass.

• I’ve learnt that if I want to join a group conversation, trying to make eye contact
with the person talking won’t work. Instead, I’ll attempt to make eye contact with
the person listening who will try to include me.

• Repeating someone’s name back to them three times within a minute of meeting them
so that I commit it to memory.

• Making eye contact. I don’t want to be that guy (it’s usually a guy) who isn’t
listening because he’s looking behind you for a better business card. People avoid
him.

• If I find myself bored, I’ve learnt it is okay to escape. I just ask the person
if they’d like a drink. If they don’t, I’m free to go get one for myself. If they
do, I can return to them with their drink and a polite “it was really nice to meet
you” and move on.

I look forward to meeting you at Convention!

 

_Fundraising Convention is held annually by the Institute of Fundraising and each
year sees thousands of fundraisers gather at the largest professional fundraising
event in Europe. It is taking place on 1-3 July at the Barbican, London. View the
[full programme and book your place](http://www.fundraisingconvention.uk/)._

## Further resources

[Science of People](https://www.scienceofpeople.com)

Captivate – Vanessa Van Edwards

The Power of Who – Bob Beaudine

Never Eat Alone – Keith Ferrazzi

Fundraising for Introverts – Workshop being run by Simon Scriver and Nikki Bell 
at IoF Scotland and IFC

 

![Robin Peake](https://wfay6x.infiniteuploads.cloud/2019/06/robin-peake.jpg)

_**Robin Peake** is the Senior Fundraising Executive at Home for Good. He spent 
six years as Head of Fundraising and Communications with Innovista, winning Best
Donor Experience at the 2018 National Fundraising Awards ‘1242 Thank Yous’. Find
him on twitter at [@robin\_peake](http://twitter.com/robin_peake) and hear him talk
about [the donor experience at this year’s Fundraising Convention.](http://www.fundraisingconvention.uk/full-programme-2019/session-profile/the-advantage-of-being-small-how-small-charities-can-deliver-a-great-donor-experience-and-what-big-charities-can-learn-from-it)_

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